Published in Business Because on Wednesday 6th July 2016 by Christian Robinson.
Former BBDO PR Manager Irene Rocha attained a holistic outlook at ESADE, which she then used to grow an e-learning start-up.
Having worked for 10 years in Madrid, Irene Rocha knew that an Executive MBA (EMBA) was the next step she had to take in her professional career. Though she wasn’t unaccomplished by any measure.
Irene was, by the time she started her EMBA at ESADE Business School in Madrid, already an experienced PR manager at BBDO, the advertising agency that supposedly inspired AMC’s Mad Men. During her studies, she consistently applied her comprehensive learning to her role at Gamelearn, the world’s leading game-based e-learning platform.
Now, Irene is going it alone, implementing her highly-developed business skills and assiduous work ethic to her own PR, Marketing and Communications company. And she has big plans for the future.
Why did you decide to pursue an EMBA at ESADE?
I wanted to do two things, the first being to pursue future managerial roles in sales and marketing within the consumer goods industry.
Step two of my career path was to leverage the knowledge and experience I would gain from my EMBA to start my own communication and marketing consultancy with a global management perspective.
I chose ESADE because they provided a learning model predicated on collaboration and participation, as well as a very well-sorted and cohesive international program, which is crucial in a globalized world.
Which tracks or specializations did you choose and why?
For the first 12 months of the EMBA we study the core content, but in the final four months we’re able to choose from a range of tracks.
I focused on Marketing and Communication, since this was already my area of interest and expertise, and believed I could benefit from the more specialized network.