Archivo de la categoria ‘Business Project’

The challenge of investing in India

“On our EMBA study tour, we visited the Indian school of business. I must say that I was very pleased with the quality of the classes. They were all tailored to give us a general view of India’s current situation regarding foreign investment. After four days of intensive learning, I found myself wondering if I would I invest and how I should do it?

India is a pool of untapped opportunities, however doing business in India is not easy. When selling to the emerging middle class, prices should be affordable – hence low – while still managing high margins. It makes it tough to obtain an acceptable return on investment. I found interesting how the teacher mentioned that for a product to succeed in the Indian market it would have to succeed first at the bottom of the pyramid. Then it should be adapted to higher segments therefore making innovation a key reason for success in India.”

[...]

Read Naïma M. Zodros’ (EMBA ‘16) whole experience in this article

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This EMBA Launched A Big Data Startup At ESADE — Now He’s One Of Spain’s Top-10 Innovators

Published in Business Because on Monday 17th October 2016 by Seb Murray

B-school venture Made of Genes scoops award from The MIT Technology Review

 

Oscar Flores Guri, left, and co-founder Miquel Bru

An ESADE EMBA has been named one of Spain’s top-ten innovators under the age of 35, in an award whose past global winners include Facebook founder Mark Zuckerberg and the entrepreneurs behind companies such as Paypal and Uber.

Oscar Flores co-founded Made of Genes with his former ESADE EMBA classmate Miquel Bru.

The MIT Technology Review, a leading journal in the tech and innovation field, draws up a list of 300 the world’s most talented entrepreneurs under 35 each year.

The judging panel has two criteria in whittling down the list to 10 winners: Individual talent, and the project’s scope for changing society.

Made of Genes created a pioneering world model for DNA analysis that does away with the need to sequence the same genome twice for two different tests.

The Spain-based company has just concluded a funding round of €500,000 and is currently undertaking international expansion.

Oscar, who holds a PhD in biomedicine, met his co-founder and began work on the venture during ESADE’s EMBA program in Barcelona.

“Despite my scientific and technical background as a computing engineer and researcher at IRB Barcelona, I have always been attracted by the world of business. The training I was given at ESADE was vital for making this project a success,” Oscar says.

Miquel added: “This project began in ESADE classes as just another MBA assignment. But it was the ESADE project validation and methodology that told us that we could turn our dream into a reality.”

The pair illustrate the strength of the entrepreneurial ecosystem at ESADE, and the growth in number of executives who are using b-school to launch their own ventures. The business school is home to ESADECREAPOLIS, an innovation ecosystem for students and companies, and EGarage, a space designed for the cultivation of new start-ups.

In June, ESADE was ranked third in Europe for entrepreneurship by the FT.

“Since our founding over 50 years ago, entrepreneurship has always been in our DNA,” says Luisa Alemany, director general of the ESADE Entrepreneurship Institute.

“In the programs that we teach, in our research, and in all of our activities to support the entrepreneurial ecosystem, we strive to go as far as possible by creating networks of collaboration. Making the global top 10 encourages us to keep doing what we love every single day.”

Source: http://www.businessbecause.com/news/mba-entrepreneurs/4253/esade-emba-lands-innovation-award

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This Entrepreneur Used His ESADE EMBA To Found A Luxury Alcohol Brand

Published in Business Because on Tuesday 27th September 2016 by Christian Robinson

Bruno Balbás and his co-founders have already produced two million bottles of Sangría Lolea

Bruno and three colleagues launched Sangría Lolea during their Executive MBAs at ESADE

Alcohol and business school don’t usually mix well, but for Bruno Balbás, things were a little different.

His Executive MBA from ESADE Business School brought with it a massive career change. Having previously worked in hospitality management, in 2011 Bruno and three friends founded Sangría Lolea, the world’s first gourmet sangría.

Consisting of red wine, chopped fruit and brandy, sangría is an immensely popular drink in Spain and Portugal, with an increasing worldwide presence.

In the midst of the global economic crisis and overshadowed by the inexpensive and omnipresent Don Simón brand, Bruno originally found it tough to convince retailers that Sangría Lolea was worth spending the extra money on.

With over two million bottles sold and a presence in more than 40 countries, it’s safe to say that Bruno has overcome those teething problems. On the horizon is a restaurant chain, although Bruno’s primary aim is to consolidate Lolea’s position in the market.

Where did the idea for Sangría Lolea come from?

I started Sangría Lolea with three of my good friends – Nieves, Cheles and Javier. It came from our collective need to recover from a global economic crisis.

In 2011, we began to think about what we could do to push our careers outside the company we all worked for. The company in question, like so many others at the time, had to drastically cut its budget.

As a consequence, we suddenly became unable to implement our many ideas, because there was little support available.

We wanted to continue creating new experiences and projects for clients, but the message we received continuously from our bosses was that people didn’t want new things, that people were too sad.

It was at that point we started to dream about creating our own business.

What are the main challenges you’ve faced so far?

In 2012, when we were contacting retailers about our new gourmet sangría, their only point of reference was Don Simón, the low-cost boxed sangría.

Once we had bottled Sangría Lolea, it had a price similar to that of a premium wine. We therefore had to convince traditional retailers that we had invented a new category, that of gourmet sangría.

Our last challenge was to try to explain our history and the values of this new product to the market.

We overcame these problems through use of the Internet, social media and doses of originality in our communication campaigns, but also because we were convinced of the eventual success of the high-quality product we were offering.

Why did you decide to pursue an Executive MBA?

When you’ve been working in the same job for ten years, you start to feel that your career might be becoming too specialized, and you begin to feel the need to open up to new opportunities.

That’s exactly what happened to me, and an Executive MBA was the logical response.

Why was ESADE the right school for you?

Of all the business schools that were accessible to me, ESADE was the most open-minded in terms of education, as it placed a high value on people both individually and as part of a community.

From the very beginning, I felt like I was part of a team of people characterized by mutual support.

[...]

Read the whole essay: http://www.businessbecause.com/news/emba/4207/this-entreprener-used-his-esade-emba-to-found-a-luxury-alcohol-brand

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Brava Fabrics, The shirts ‘woven’ in an MBA programme

Pubblished in Cinco Días on Monday the 19th August 2016 by Javier García Ropero

MBA programmes are considered the best training option for would-be senior managers yet they can also be a great place to start a small business. One such company — Brava Fabrics — was born in the ESADE MBA programme. It makes printed shirts (whether with bicycle or cassette designs) which are unique. The firm has made a splash in under a year and a half after being set up. Its founders, Ramón Barbero and Ivan Monells met while working together in the EMBA programme.

Ramón Barbero, on the left, and Ivan Monells, partners of Brava Fabrics. (Marta Jordi).

The firm’s garments have a ‘hipster’ touch, although both Brava Fabrics‘ founders are loathe to pigeon-hole their customers. “We want customers to love our style. The aim is not for customers to buy just a great shirt but rather to wear a ‘Brava’ on special occasions, explained Ramón Barbero, a 36-year old who trained as an Economist and who looks after the firm’s branding. His partner, 30-year old Ivan Monells, is an Industrial and Computing Engineer who takes care of the logistical and financial sides of the business. The two men have different backgrounds but they found that their skills nicely complemented one another when they worked together on the EMBA Capstone Project.


The Brava showroom is sited in Indiana House, in the Poble-Nou district of Barcelona.

It was then that they decided to work together on a new venture after trying their hands at various on-line businesses on their own. The earlier experiences helped them learn and see things more clearly. One of the things they saw from the outset was that the new business had to be based on E-Commerce. They studied various sectors and realised that men’s fashion had bags of potential. “We chose shirts because it is a product that creates barriers to entry. You know that others are not going to copy your products — at least in the short term”, said Ramón Barbero. They scraped together their savings and got a couple of entrepreneurship loans to create Brava. In the beginning, the printing was not going to be the differentiating feature. “However, we quickly saw that it was what made the product a hit”, said Barbero, who noted that the company’s shirt designs are agreed on by the whole team, which comprises three members of staff and two outsiders.

The founders do not see the firm as part of the textile sector but rather as a lifestyle brand. Brava Fabrics does not follow the dictates of fashion but rather pursues successful E-Commerce models, such as Everlane in The United States and Hawkers in Spain. Their on-line vision is compatible with fashion-consciousness. All of their shirts are cut by hand using a pair of scissors. They are produced in Barcelona workshops under a Fair Trade policy.

This year, they hope turnover will rise to €600,000, a big rise over 2015 (€150,000). Their sales are made through the on-line channel, while 15% of sales are split between their Barcelona showroom and various marketing campaigns, such as city market stalls. Last year, the company was present in both Palo Alto and Barcelona, helping fuel the company’s launch.

This growth has helped boost production. They bring out four collections a year, which now feature 10,000 garments apiece. However, they also come up with new products every two months. “That means our products change every month, spurring customers to keep spending”, said Barbero. Short-sleeved shirts, Bermuda Shorts, men’s underwear, and women’s dresses and blouses make up a range of the firm’s highly distinctive garments. The next step will be to expand the firm’s equity in 2017.

Read the whole essay (in Spanish) here: http://cincodias.com/cincodias/2016/08/18/sentidos/1471547469_225013.html

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I’m Using My ESADE EMBA To Advance My Career In Fashion

Published in Business Because on Thursday 14th July 2016 by Christian Robinson.

Sebastian Oergel’s EMBA fits perfectly around his high-ranking managerial duties at the Tom Tailor Group.


Sebastian Oergel will graduate from the part-time ESADE EMBA in 2017

Hailing from Stuttgart, Sebastian Oergel can boast over a decade of business experience in fashion, from storied Italian houses such as Ermenegildo Zegna to retail titans like Adidas and Nike.

In that decade, Sebastian worked in five countries, including Germany, Britain, Hong Kong, Panama, and The Netherlands. As a result, he slotted perfectly into the diverse cohort on ESADE’s Executive MBA program, which requires its students to complete three separate trips abroad to top business schools, as well as offering a four-month exchange program.

Halfway into the 16-month program, Sebastian has already begun to reap its benefits, gaining multiple fashion contacts, and is applying his learning continuously to his new role as manager in international sales at Germany’s venerated Tom Tailor Group, where he is responsible for their expansion drive into Africa and the Middle East.

Why did you decide to pursue a EMBA at ESADE?

Though my supervisor initiated the process, I decided which school I would study at, taking into account several factors important to me, such as ranking, diversity, course length, methodology, class size and location.

I chose ESADE because it is, in my eyes, the best business school in Europe, and met all of my personal requirements.

I was also able to pursue electives such as negotiations, B2B sales management and strategic digital marketing, which are all directly applicable to my new role as manager in international sales at the Tom Tailor Group.

How have you gained from your MBA experience so far?

The monthly format works perfectly in tandem with my responsibilities at the Tom Tailor Group. And I can’t underestimate the added value gained from the international exposure and relevant industry insights.

I’ve had the opportunity to visit India for an intensive study week at the Indian School of Business, conducted alongside company visits in Mumbai. There are also trips to Brazil, China, and the US.

I’ve gained many fresh perspectives from my classmates, I’ve met an impressive array of people from the fashion industry and other fields, and I am convinced that some of these contacts will open doors for new business and career opportunities.

[...]

Read the whole essay: http://www.businessbecause.com/news/mba-spain/4059/im-using-my-esade-emba-to-advance-my-career-in-fashion

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CeleBreak: An entrepreneur’s dream that the EMBA helped bring to life

Daniel Foth is about to finish his Executive MBA. He is a member of the 2014-2016 graduating class, the first monthly-format EMBA at ESADE. When Daniel began the programme, he held a position of responsibility at Lufthansa in Frankfurt. That’s right: he used to hold this post. For Daniel, the EMBA has been a turning point in his career, as well as a radical change in his life.

His motivation, initiative and enthusiasm for professional development prompted him to make a decision that would completely change his situation: he decided to apply everything he learned in the EMBA to his own professional project. International vision, executive competencies, entrepreneurial spirit… Nothing would ever be the same.

Daniel left Frankfurt and moved to Barcelona, where the project he had imagined during the EMBA began to take shape. Thus, CeleBreak was born.

Offering unique experiences

Daniel has been a football fan his whole life. He started playing the sport at age five. He also loves organising events that combine football and nightlife. The pairing of football and fun led to the creation of Daniel’s current company. CeleBreak offers amateur football players the chance to play football at venues normally reserved for star players like Leo Messi and Cristiano Ronaldo.

In collaboration with FC Barcelona and Real Madrid, CeleBreak offers its football-, travel- and nightlife-loving customers holiday packages that include participation in a football tournament at the training facilities of a world-class football club followed by a night of partying at exclusive nightclubs in the host city. In short, CeleBreak gives its customers a weekend where they can share their passions and enjoy once-in-a-lifetime experiences.

The first CeleBreak event, organised in 2015 in collaboration with FC Barcelona, was a big success. A similar gathering will be held in Barcelona this year, in addition to a second event in Madrid organised in partnership with Real Madrid. Daniel, his team and CeleBreak’s growing contingent of followers have high expectations for the upcoming events, as well as many ideas and surprises to offer.

For more information, visit www.celebreak.eu

The entrepreneur’s experience

All entrepreneurial projects go through various stages. Like anything worth doing, this process can involve difficulty, doubts and constant challenges. The challenge of creating CeleBreak has inspired Daniel to outdo himself every day and to continually improve, question and innovate. And it has given him the excitement and dynamism that he was looking for in his professional life.

In Daniel’s view, anyone who has an idea they believe in and that makes them happy should develop it. He recognises that the EMBA opened his eyes – and the doors – to entrepreneurship with guarantees. It taught him to trust that the tools and knowledge he acquired during his career and his time at ESADE would provide the best possible foundation for creating and growing CeleBreak.

And what about you? Are you up to the challenge? What entrepreneurial ideas do you have? What are the main ideas and doubts that come to mind when you hear the word “entrepreneurship”?

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THE THIRD STAGE: Business Development Project

The Third Stage of the EMBA programme contains a high-profile subject that also happens to be one of the most interesting. It is the Business Development Project (BDP) and its purpose is to develop a project from a start-up’s perspective, whether the business is a new independent one or is an In-Company project. In either case, the methodology is one specially tailored for such embryonic firms.

Once the project’s initial stages had been finished (setting up teams, brain-storming, defining the project and so forth), work was begun on building the foundations for sound development of the business, incorporating the knowledge and skills acquired in earlier stages of the EMBA programme. The process ends with defence of the project before the examiners.

Project progress is monitored and milestones and part submissions established. These are tweaked in the light of any deviations from plan.

The world is run by those who show up, not those who wait to be asked” (Steven Blank)

Jordi J. Lorente, EMBA Candidate 2015-2016

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The 12+1 keys for developing an outstanding corporate culture

How can we re-invent our profession so as to be happier in our jobs? This interesting question was the subject of the first Update Session in the #ESADEguests series held on the 10th of November. David Tomás, CEO of Cyberclick (a Spanish company that received the 2014 Best Place to Work award) and author of the book La empresa más feliz del mundo [The Happiest Company in The World] revealed the keys to developing an outstanding corporate culture.

Tomás believes that the best way to be happy at work involves developing an outstanding corporate culture. Design of the corporate culture is important but so is ensuring that new recruits fit in with the company’s values.

David Tomás illustrated his argument with 12+1 keys for developing an outstanding corporate culture:

1. What culture do we want? He recalled that “No culture is better than the rest but if we do not clearly define the culture, we will end up with one that we dislike”. 

2. Values. These should not merely be listed, rather they should help us take decisions.

3. Recruit top-quality staff. It is important to ensure the company is staffed by top professionals whose values are aligned with those of the firm.

4. Selection process. David Tomás noted that the key lies in detecting the patterns that lead to the professional success of those whom the company recruits.

5. Spend more time on the selection process. The whole team needs to be involved to ensure that the right person is chosen for the job.

6. Call referees. This is another way to check that the right person is chosen for the post.

7. Sell. It is important to convey the company’s values to someone joining the firm.

8. Review. The speaker explained that his company holds a meeting with the individual after three weeks in the job to check whether his or her values are fully aligned with the firm’s business culture.

9. If you believe you are in the wrong place. Companies in Grupo Cyberclick offers two months’ salary to those who feel the post is not for them so that they can look for a new job.

10. Three drivers of happiness in one’s job. These are: having freedom to take decisions; feeling that one is continually improving; finding purpose in what one does. Tomás noted that these principles are based on the book Drive by Daniel Pink.

11. Always learning. It is important not to get stuck in a rut and to feel that one is making progress in the company.

12. Open Book Management. The company must be open and give its staff full information on how the business is doing.

12+1. The importance of measuring happiness. David Tomas explained that his company uses daily questionnaires in which staff are asked about how satisfied they are. 

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Discovering the E-Garage

EMBA participants (fortnightly format) visited the ESADE campus in Sant Cugat (Barcelona) on the 8th of November. There, they completed the In-Company Project assignment in the E-Garage facilities.

The session was led by ESADE faculty members Jordi Vinaixa of the Department of General Management and Strategy, and Ivanka Visnjic of the Department of Operations and Innovation.

The E-Garage acts as an ‘incubator’ for projects by those taking ESADE programmes and provides the resources and setting needed to create new business ideas. The E-Garage is also a meeting point and a forum for collaboration between entrepreneurs and investors.

The day ended with a visit to the ESADECREAPOLIS complex, whose purpose is to inspire, foster and speed up innovation and entrepreneurship.

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