Archivo de la categoria ‘Digitalization’

Sandra is closing the gender – tech gap!

We are very proud to announce that the start-up Wisar founded by Sandra Arévalo (EMBA Bi-weekly 14/15) was the winner of the 2nd edition of the Global Hack D Gap challenge. This is an initiative from 4YFN and GSMA Women4Tech that rewards digital solutions that aim to promote and create gender diverse teams, in an inclusive work environment within the mobile and tech industry.

 

Double challenge

Sandra started the EMBA journey while she was pregnant with her first child. At that time, she enjoyed a very stable professional life and the word “entrepreneurship” had never crossed her mind.

Doing an EMBA while working is a challenge, but imagine doing it while being a new mum! During the 18 months she found innovative solutions to balance her new role as a first-time mum with EMBA (like creating a schedule to feed her little baby in-between classes, with the invaluable help of her husband). The way she overcame the double challenge inspired her to take up on a new one!

 

Do it yourself

After the EMBA, she discovered that the inflexibility of the corporate world was no longer compatible with her personal life. She decided to make the most of her new situation and find an innovative solution on her own. It was then when she set up the company Wisar that offers a quality service to professionals that want autonomy and flexibility to manage their own time. EMBA gave her the tools to foster her professional and personal transformation… and her vision, passion and determination did the rest.

On February 28th Sandra was able to demonstrate that she is not only an entrepreneur and mother that successfully combines her professional and personal life, but most importantly, she helps others to do so.

Great work Sandra!

Barcelona Campus, Be a changer, Digitalization, EMBA biweekly, Enterpreunership, Former students, Innovation, Uncategorized | , , , , , , , , , , , , , Leave a comment Permalink

Strategy: differentiation, optimisation or both?

Which of these strategies leads to success? Although there is no easy answer to this question, based on the content and considerations explored in the subject General Management (EMBA, ESADE Madrid), I will defend my own view: differentiation, hands down.

This is not to detract from optimisation or operational efficiency. Simply put, optimisation is not a strategy, but a basic pillar for a company to be able to compete.

Except for those companies that have no competitors (few and far between), any company seeking to be competitive must cultivate a philosophy of optimisation and operational efficiency in each and every one of its processes if it wants to succeed. Otherwise, the market itself will expel it. This leads to a new hypothesis: if a company manages to optimise better than any of its competitors, could it base its strategy on that?

No way, because it is only a matter of time until it would be plagiarised. This is the polar opposite of companies that reach a maximum level of optimisation through technological differentiation.

Those companies achieve their differentiated position based on their technology, which allows them to differentiate themselves specifically in terms of costs.

This final consideration shows that all strategies should be based on differentiation and making the maximum effort to create barriers to defend that differentiation over time, regardless of the type of differentiation chosen.

Post by José Luis García Laguna - Executive MBA 2017

 

Digitalization, EMBA biweekly, EMBA monthly, EMBA weekly, Experiences during the program, Madrid Campus | , , , , , , , Leave a comment Permalink