Archivo de la categoria ‘Internationalization’

When organisational change requires a cultural change

Naïma M. Zodros and her classmates in ESADE’s Executive MBA just returned from an international week in Brazil, one of three trips abroad that will take place during the monthly programme format.

Zodros described a highly practical experience in Brazil, where the EMBA participants discovered the peculiarities of the country’s economy. She noted that multinational companies like Wal-Mart and Lenovo – wrongly assuming that the strategies they used in their home countries would also work in Brazil – have failed in their attempts to enter this new market.

When implementing business systems and procedures in another country, you must also make a cultural change. This is something of a revolution, in which, according to Zodros, women executives can play a leading role due to their management style. Thanks to – or because of – their efforts to reach heights until recently reserved exclusively for men, women have developed a unique entrepreneurial spirit. Zodros trusts that this sort of female leadership will inspire other women to pursue their goals and seize new opportunities in order to achieve their aims in any area.

Naïma M. Zodros (EMBA ‘16) shares her experience in this article

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This Entrepreneur Used His ESADE EMBA To Found A Luxury Alcohol Brand

Published in Business Because on Tuesday 27th September 2016 by Christian Robinson

Bruno Balbás and his co-founders have already produced two million bottles of Sangría Lolea

Bruno and three colleagues launched Sangría Lolea during their Executive MBAs at ESADE

Alcohol and business school don’t usually mix well, but for Bruno Balbás, things were a little different.

His Executive MBA from ESADE Business School brought with it a massive career change. Having previously worked in hospitality management, in 2011 Bruno and three friends founded Sangría Lolea, the world’s first gourmet sangría.

Consisting of red wine, chopped fruit and brandy, sangría is an immensely popular drink in Spain and Portugal, with an increasing worldwide presence.

In the midst of the global economic crisis and overshadowed by the inexpensive and omnipresent Don Simón brand, Bruno originally found it tough to convince retailers that Sangría Lolea was worth spending the extra money on.

With over two million bottles sold and a presence in more than 40 countries, it’s safe to say that Bruno has overcome those teething problems. On the horizon is a restaurant chain, although Bruno’s primary aim is to consolidate Lolea’s position in the market.

Where did the idea for Sangría Lolea come from?

I started Sangría Lolea with three of my good friends – Nieves, Cheles and Javier. It came from our collective need to recover from a global economic crisis.

In 2011, we began to think about what we could do to push our careers outside the company we all worked for. The company in question, like so many others at the time, had to drastically cut its budget.

As a consequence, we suddenly became unable to implement our many ideas, because there was little support available.

We wanted to continue creating new experiences and projects for clients, but the message we received continuously from our bosses was that people didn’t want new things, that people were too sad.

It was at that point we started to dream about creating our own business.

What are the main challenges you’ve faced so far?

In 2012, when we were contacting retailers about our new gourmet sangría, their only point of reference was Don Simón, the low-cost boxed sangría.

Once we had bottled Sangría Lolea, it had a price similar to that of a premium wine. We therefore had to convince traditional retailers that we had invented a new category, that of gourmet sangría.

Our last challenge was to try to explain our history and the values of this new product to the market.

We overcame these problems through use of the Internet, social media and doses of originality in our communication campaigns, but also because we were convinced of the eventual success of the high-quality product we were offering.

Why did you decide to pursue an Executive MBA?

When you’ve been working in the same job for ten years, you start to feel that your career might be becoming too specialized, and you begin to feel the need to open up to new opportunities.

That’s exactly what happened to me, and an Executive MBA was the logical response.

Why was ESADE the right school for you?

Of all the business schools that were accessible to me, ESADE was the most open-minded in terms of education, as it placed a high value on people both individually and as part of a community.

From the very beginning, I felt like I was part of a team of people characterized by mutual support.

[...]

Read the whole essay: http://www.businessbecause.com/news/emba/4207/this-entreprener-used-his-esade-emba-to-found-a-luxury-alcohol-brand

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QS Scholarship Winner: IT Consultant Hits Refresh on Career with ESADE

Published in TopMBA on Friday the 16th of September by Visnja Milidragovic 

Gaurav Jain spent more than a decade working as a process management consultant assisting technology companies in India and Denmark in their attempts to get more ‘lean’. Now, a newfound perspective has led him to pursue an executive MBA as he seeks to bring about a career change. His aim is to become an entrepreneur who strives to help society as a whole function more efficiently and sustainably. Because of Gaurav’s efforts to date in this pursuit, working with various NGOs, he has been awarded a QS Community Scholarship, valued at US$2,000, which will go toward his ESADE executive MBA, the next step towards his future as a change maker.

A father of two daughters, Gaurav spent years building a successful career in IT. Over the years, however, his daily commute in urban centers of Pune and Kolkata, India, exposed him to a different kind of problem: One concerned with social issues, rather than the business operations that he handled daily in his work at IBM.

“Every day, from home to the office and back,” Gaurav reflects, “I was seeing kids on the side of the road who will never have the same starting opportunities as my daughters, because they don’t have any access to quality education.” Inspired by this realization – that missing this crucial aspect in one’s upbringing could mean, “getting on the wrong trajectory in life” – Gaurav began to turn his efforts towards helping underprivileged children.

Gaurav identified Akanksha Foundation, a local charity that helps Indian children with English language skills and was intending to donate money to its cause. However, he quickly learned that giving time – rather than money – would have more impact. Starting out as a volunteer teacher, his personal goal to help children in India “get a few steps closer to an equal starting line in life,” increasingly began to inform his professional aspirations. When he transferred to IBM’s Copenhagen office, he continued volunteering for an organization with similar aims, called Action Child Aid. However, this international move had much bigger implications on his career trajectory than a simple office change or new volunteer engagement. It inspired Gaurav to reevaluate the social impact of his work. “There is always a point in your career where you feel stagnant, and want to do more than just the job,” he adds.

International exposure key to solving problems innovatively, says Gaurav

Gaurav’s experience working between two continents has given him a newfound perspective on both his career and his life purpose. “I think studying and working in different places definitely opens your mind to think differently – and innovatively – about situations and ways of resolving a problem,” he says. Gaurav’s international exposure emboldened him to think more globally and contextualize his professional capacity within larger social issues. “My international exposure and living in different places really helped me become more open and think more about problems prevailing in society,” Gaurav explains. In examining ways in which he could apply his existing skills in a more meaningful way, he reflected on his career in IT and decided it was time for a career change – or rather, a reboot – towards becoming a social entrepreneur. Having identified gaps in his own skillset, he then decided that it was time to get more formal business training. It was time for an MBA.

[...]

Read the whole essay: http://www.topmba.com/admissions/financing-your-mba/scholarship-winners/qs-scholarship-winner-it-consultant-hits-refresh

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Learning across borders: an enrichment inside and outside the classroom

Elective Exchange Program SDA Bocconi, September 2016

Opportunities are everywhere; you just have to grab them. One of the great possibilities the EMBA at ESADE offers is to participate in a study abroad program in other renowned business schools around the world. From multiple courses  and schools one can select the elective which suits best its time and study plan and once accepted the adventure can begin.

I was lucky to be one of five ESADE students selected for SDA Bocconi electives in September 2016 for the course “Corporate Entrepreneurship”. The participants in this seminar came from all over the world: Besides Global and Executive MBA students from SDA Bocconi, people came from UCLA (USA), Mumbai (India), Recanti (Tel Aviv), ESADE (Barcelona) and a few executives were send directly from their companies. Italians, Israelis, Spanish, Germans, Belgians, Luxemburgish, Indians and a Danish professor created a enormous diversity of experiences, nationalities, professions, industries and cultural backgrounds, enriching any group work or class discussion.

During two and a half days we were able to really evolve into the subject, to approach the topic corporate entrepreneurship from different perspectives, learned theoretical models, benchmarks from innovation leaders and understand through case studies different ways of practical applications. The fact that we had people in the class who were entrepreneurs, working in start ups, incubators or leading innovation centres in their companies fused the discussions with actual issues, successes and failures.

Doing all this in a new learning environment with new study colleagues created an exciting experience that I can just recommend anyone who is given the possibility. Electives abroad are not only connecting the best business schools in the world but creating a sense of community by bringing international students closer together, enhancing cultural understanding and creating global networks that might evolve in new partner- and friendships. Isn’t that what an MBA student should aim for?

Written by Linda Ferstl, EMBA MOD15 student.

 

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International changes seen from a GoPro

Do you want to see what EMBA participants’ experience at first hand?  Watch GoPro videos of the exchanges.

RIO DE JANEIRO

ESADE Executive MBA - international week Rio de Janeiro

 

 

 

 

 

 

WASHINGTON D.C.

ESADE Executive MBA - international week Washington

 

 

 

 

 

 

 

PARÍS

ESADE Executive MBA - international week París

 

 

 

 

 

 

 

The international exchange offered as part of the Executive MBA gives participants an unrivalled opportunity to develop their careers and to become leaders with global business vision, and to learn about the diversity of cultures and business models.

With this aim in mind, the programme includes three training exchanges, each lasting a week, at some of the best business schools in Europe, Asia, and America.

ESADE Executive MBA: semanas internacionales

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ESADE ranked 3rd in Europe by Financial Times

ESADE has taken 3rd place in the annual ranking of top European business schools published in this week´s edition of the Financial Times.ESADE has climbed two spots since last year, capping a historic rise in this ranking over the past several years.

ESADE’s excellent showing is a testament to the quality of our teaching, the students in our classrooms, the research activity of our faculty, the career opportunities that our courses provide, and many other factors.

To provide an annual overview of Europe’s business schools, the European Business School Ranking combines the various programme-based rankings  (including Executive MBA) published by the Financial Times over the course of the year.

We also want to remark the exceptional result HEC has obtained (ranked #1). HEC is one of our EMBA international weeks destination.

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