Archivo de la categoria ‘Madrid Campus’

Congratulations, Executive MBA class of 2017!

The graduation ceremony of the Executive MBA class of ‘17 was held in late April.

Whenever the programme ends, both the students and the faculty members involved in their education have mixed feelings. On the one hand, they are enormously pleased about everything they have achieved, the growth they have experienced at all levels, and the excitement of a new phase in life; on the other hand, they are somewhat sad about leaving behind a group that has contributed to the personal and professional development of each participant, and about the end of an era that marked a turning point in their lives.

As class representatives Kseniya and Don confessed, the 45 participants, with their diverse range of backgrounds, profiles and objectives, “started out as a class of students and ended up like family”.

That just about says it all. Congratulations to all of you, and I hope these months are just the beginning of a lifetime of successes and achievements, both personal and professional.

Click here to see more photos of the EMBA class of ‘17 graduation ceremony.

 

 

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Strategy: differentiation, optimisation or both?

Which of these strategies leads to success? Although there is no easy answer to this question, based on the content and considerations explored in the subject General Management (EMBA, ESADE Madrid), I will defend my own view: differentiation, hands down.

This is not to detract from optimisation or operational efficiency. Simply put, optimisation is not a strategy, but a basic pillar for a company to be able to compete.

Except for those companies that have no competitors (few and far between), any company seeking to be competitive must cultivate a philosophy of optimisation and operational efficiency in each and every one of its processes if it wants to succeed. Otherwise, the market itself will expel it. This leads to a new hypothesis: if a company manages to optimise better than any of its competitors, could it base its strategy on that?

No way, because it is only a matter of time until it would be plagiarised. This is the polar opposite of companies that reach a maximum level of optimisation through technological differentiation.

Those companies achieve their differentiated position based on their technology, which allows them to differentiate themselves specifically in terms of costs.

This final consideration shows that all strategies should be based on differentiation and making the maximum effort to create barriers to defend that differentiation over time, regardless of the type of differentiation chosen.

Post by José Luis García Laguna - Executive MBA 2017

 

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2016 Best EMBAs: Paula Lafora

Published in Poets and Quants on Sunday 12nd June 2016 by Jeff Schmitt 

“The ESADE EMBA taught me to think differently. It gave me the ability to focus on what’s important, plus the ability to look further, from a different point of view. It also taught me to make decisions with limited information. Instead of being afraid of that, I have learned how to make the most of it and optimise it.”

Paula Lafora Ornosa

Executive MBA
ESADE Business School

Age: 33

Location: Madrid, Spain

 

Undergraduate School and Degree: Business and Administration at Universidad Complutense de Madrid

Where are you currently working? Horizontal Project Manager in Customer Management at Iberia Airlines

Extracurricular Activities, Community Work and Leadership Roles: Member of Yaakar Africa, an NGO that develops various projects in Senegal, helping people who have nothing to develop their own businesses, such as farming, selling marmalade and juice, sewing, and dressmaking. The organisation provides these communities with medical materials and school supplies, and it also opens internet centres in rural communities. In addition, it helps people who wish to continue their studies by providing scholarships so that they can graduate.

Active participation in Foro Generación del 78, an association that provides a venue for young professionals and entrepreneurs to meet with political, social, and business leaders and to learn from their experience and knowledge.

Specific collaborations with Exodus Rescue and Care, an association founded in March 2015 that aims to promote and defend the rights of every person — especially children — considered to be a refugee.

Member of “Living Water”I am a soprano singer in this amazing gospel choir, which performs many charity concerts to support various causes.

Which academic or extracurricular achievement are you most proud of during business school? In the ninth month of the EMBA, my company offered me a promotion and I joined the new Customer Management unit as Horizontal Project Manager. This position allows me to apply some of the knowledge and experiences I acquired in the ESADE EMBA.

What achievement are you most proud of in your professional career? I am very proud of being part of my company’s transformation plan: Iberia’s Plan de Futuro. I joined the project at the beginning, in April 2013. In 2012, the company had reported a significant loss.

The transformation plan aimed to introduce permanent structural change across all areas of the business in order to stem losses and return the airline to profitability, which happened in 2014. Iberia’sPlan de Futuro was led by our CEO, Luis Gallego, and our CFO, Javier Sánchez Prieto. The plan was coordinated by Strategic Management. As I said before, I joined it at the outset, so I had the opportunity to be involved in defining the plan. The Plan de Futuro was structured with 32 initiatives spread throughout the organisation and was driven by “change engines” (directors who were able to look beyond the day-to-day work in order to draw up a medium-term strategy). I was responsible for follow-up, monitoring and challenges in the transformation process in the sales, handling and internal communication areas.

The entire organisation worked very hard, and we are still working hard to consolidate our good results and achieve sustainable growth. Thanks to Plan de Futuro, we lay the foundation for the launch.

Favorite MBA Courses? Advanced Marketing Management, Corporate Finance, Corporate Responsibility, Economics and Geopolitics, as well as the learning experience in India.

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Read the whole essay: http://poetsandquantsforexecs.com/2016/06/12/2016-best-embas-paula-lafora-ornosa-esade/

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Speed Meetings: EMBA students interviewed by headhunters and corporate Human Resource managers

Everyone knows that the Executive MBA programme fosters participants’ professional development.

There are many ways in which it does so. Here, one can highlight Speed Meetings, networking activities held by leading companies and headhunters in which EMBA students attend short interviews with several interviewers. This gives participants the chance to give potential recruiters their CVs and to get feedback.

The Executive MBA programme’s Careers Service holds these activities each year to foster opportunities for professional growth among participants. Such opportunities may involve either changing company or getting promoted in one’s present firm.

Three Speed Meetings were held for EMBA students during the 2015-2016 academic year on both the Barcelona and the Madrid campuses. Many companies took part in the events, including: Danone; Desigual; SEAT; BT; Massimo Dutti; Alstom (GE). Leading headhunters attending included Michael Page, Cátenon, Robert Walters, and Montaner.

Mercè Clapés, Head of the Careers Service for these kinds of events, said that putting students in contact with executive recruitment experts and potential employers “opened doors”. She also noted that the feedback they provided “is invaluable and of great value in taking the next career step”.

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A celebration of talent at the Graduation Ceremony for the 14th Executive MBA in Madrid

The venue —  Casa de América — was decked out for the graduation ceremony for the 14th ESADE Executive MBA programme in Madrid, held on the 3rd of June 2016. The event was a sea of smiling faces and fond embraces as the graduands celebrated their success.

Student delegates Jorge Munir and Myriam Ramos stressed that the sixteen-month programme had been an intense learning experience at both the personal and professional levels. They thanked each of their fellow students and teachers with a few well-chosen words. They also expressed their deep gratitude to graduands’ families, saying “We wish to share our success with our families because they also helped to make it possible”.

After congratulating the students, Michele Quintano, Director of the programme in Madrid, moved on to awarding the diplomas — the high point of any graduation ceremony during which each graduand is warmly applauded and cheered by the congregation.

The keynote speaker at the graduation ceremony for the 14th Executive MBA programme in Madrid was Daniel Carreño, President and CEO of General Electric in Spain and Portugal. Carreño’s speech focused on the way digitalisation is transforming the industrial world. In his words, “We are not living in an Age of Changes but rather seeing the dawn of a New Age”. He also noted that in today’s industrial setting, one needs to be flexible and to bear in mind that talent is one of the keys to success.

The crowning moment of this very special day was a musical performance and commemorative video, in which the graduands thanked ESADE faculty for their unwavering support during the whole adventure in education. Michele Quintano was given a T-shirt by the new ESADE Alumni as a token of their gratitude. Michele reciprocated by donning the garment in a thrice.

It only remains for us to wish this year’s crop of talented graduates of the Executive MBA programme in Madrid every success in their careers. Here we cite the words of the Director of ESADE Madrid, Enrique Verdeguer: “The real path begins now. We hope to share it with you”.

Congratulations!

To see the photos of the Graduation Ceremony, click here

The video of the event can be watched by clicking here

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The 2016 EMBA programme starts in Madrid

The inaugural session of the new edition of the weekly format of the Executive MBA (EMBA) programme began on the 29th of January. On their first day at ESADE, the EMBA freshers who had entrusted the School with their training over the next 16 months, were very enthusiastic about starting this new stage in their personal and professional development.

The venue for the inauguration was the ESADE building in Madrid. The participants met Michele Quintano, the Programme Director, and some of the faculty who will teach them. The participants also got the chance to share their backgrounds and aims with their fellow students.

After this promising beginning, we wish tomorrow’s senior managers a highly enriching and successful EMBA programme. We wish you luck!

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2nd International Stay in Paris

EMBA participants of the fortnightly format of the programme in Barcelona and of the weekly format in Madrid took an intensive module at HEC, Paris. The institution was founded in Paris in 1881 and is one of the world’s top business schools.

Over four days, we delved into “Organisations Transformation & Change Management” in Europe, reviewing business models that ranged from the traditional to the highly disruptive, and covered sectors as diverse as Industry, Technology, Cosmetics and Luxury Goods.

In addition, the sessions were enriched by speakers from L’Oréal, Microsoft, Amazon, etc., who gave their personal visions and specific examples of the real-life applications of various business models.

The only source of knowledge is experience” (Albert Einstein)

Jordi J. Lorente, EMBA Candidate 2015-2016

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¨What, only two months?”

Yes indeed, the quickening pace of the programme over the last few weeks makes it seem like ages since we began it. Yet a look at the calendar reveals the shocking truth, it all began just two months ago! It is hard to believe.

We feel we are building something that will underpin our knowledge. At the same time, we are enjoying the truths that emerge as if by magic from each Master Class. These truths span everything from leadership and geo-politics to entrepreneurship, complex supply chains, and common-sense marketing. This was all inter-linked to form an intrinsic part of our business judgment.

At the same time, we were also engaged in ‘de-construction’, learning to ‘unlearn’ and reverse engineer pre-established concepts to create a 360-degree approach to reasoning that was linked to one’s emotions. Our quest revealed the nature of the unknown.

Investment in knowledge pays the best interest” (Abraham Lincoln)

Jordi J. Lorente, EMBA 2015

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Organisational and professional development. The Madrid EMBA experience-based learning programme

The Madrid EMBA 1 group held the Outdoor Training part of the programme from the 12th to the 15th of March at Aldea Santillana. The training focuses on developing leadership skills. Faculty members Jaap Boonstra, Francisco Loscos and their team of helpers ensured full group immersion in the activities.

¨The Outdoor Training changed my view of the world”.

¨I have learnt a great deal in the professional field but this made a difference to me as a person. It was one of those experiences that changes you forever¨.

¨From Friday onwards, classes will be very different because none of us are the same people we were before the Outdoor Training. We are now truly a team after this transforming experience¨.

¨The whole experience wildly exceeded my expectations¨.

“Our coach guided us in an absorbing way throughout the various activities and showed us how to break the bounds that had confined us in our professional lives hitherto¨.

“It was an emotion-packed experience¨.

 

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ESADE Madrid Executive MBA programme. A session with Javier Solana, President of ESADE Geo

The participants of the ESADE Madrid Executive MBA (EMBA) programme attended an enthralling session on global geo-politics and economics given by Javier Solana, President of ESADE Geo. The event took place on Thursday 6th of March.

The main subject of discussion was the crisis in The Ukraine — something that was then a burning subject of debate. The talk covered the background to the crisis, its consequences for the world and expectations of how it would develop.

¨Both the content and delivery were superb and had the audience spellbound. Solana shared interesting historical moments with the audience and clarified the issues¨.

A wonderful talk, it was a privilege to hear Solana speak.

EMBA participants

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