Archivo de la categoria ‘Masterclass’

The importance of believing in your idea: the Bulldog Gin story

“Nobody will believe more in you and your product than you. You have to have a vision of your company and carry it out”, said Anshuman Vohra, founder of Bulldog Gin, at the 2nd session of the ESADE EMBA Update & Connections cycle, held on the 7th of July.
Anshuman Vohra was sure that gin had a lot of market potential and that he would do his utmost to make sure the beverage reached bars and households around the world.

His father made the young Anshuman his first Gin & Tonic. Anshuman loved the taste and years later he was irked when he discovered that nobody asked for gin in bars. By contrast, the shelves of bars brimmed with over twenty brands of vodka. He simply could not understand why customers did not drink gin in bars and restaurants.
After several years of working in a merchant bank, Vohra decided the moment had come to set up his own company. Gin and Tonic was a remarkable drink, it only remained to convince the rest of the world. “My generation saw gin as the spirit of a bygone age. It was vodka that was the ‘in’ drink. ”. He began organising blind tastings of vodka and discovered that people could not distinguish between brands — all vodkas tasted more or less the same. Yet when he asked drinkers what their favourite brand of vodka was, people had very strong views. Everyone had one or two brands that they considered better than all the rest and that they would not change for anything. The key lay in the emotional link consumers had forged with brands. By contrast, gin did have a distinctive taste: each brand’s mixture of ingredients made it unique. If Anshuman could create a great-tasting gin and forge an emotional bond between consumers and the brand, he would score a great hit. He was convinced he could pull it off.

It was then that Vohra began his arduous quest for the perfect product. He spoke with entrepreneurs for hours and was fascinated by their energy. All of them had one thing in common: they were passionate about their ideas and were ready to back them up to the hilt because they were utterly convinced that they would work. After an endless search, he finally found a London distillery that was capable of creating the gin of his dreams but that was not to be found in the market — a perfect combination of cereals, cardamon and spices.

At last in 2006, what had started as an idea at last became a product. He had managed to create a gin for the new world, breaking down the barriers of those who saw gin as ‘old-fashioned’ and a tipple for their grandparents. Vohra knew that not everyone would like Bulldog Gin but those that did would become true fans.
“The best idea in the world is worthless if it is carried out badly”, concluded Anshuman Vohra at the end of the session. The talk was part of the EMBA Update & Connections cycle, which provides valuable lessons for today’s business on key subjects and gives all Executive MBA cohorts the chance to pool their experience.

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What kind of society are we living in?

This is the question Alberto Gimeno, Professor of the Department of General Management and Strategy at ESADE, asked those attending the Executive MBA Open Day. The event was held in Barcelona on the 28th of May.

During the “Connecting the Dots” Master Class, various answers were suggested, including “The Information Society” and “The Knowledge Society”. Prof. Gimeno argued that neither of these were correct. According to Gimeno, “We live in a data society”.

 

An ever-changing world creates the data that contextualise these changes. Gimeno asked, “What differentiates change now from that which we went through at the beginning of the 21st Century? If we had been told ten years in advance of the changes that would occur before the appearance of Internet, 90% of them would have seemed beyond belief.”

For Gimeno, the advances we have seen are the result of the context. Examples such as Thomas Edison and Henry Ford, or more recently, Steve Jobs and Richard Branson, bear this idea out. If any of them had lived a hundred years earlier or later, they would have made very different contributions to society.

All four are examples of ‘disruptive leaders’ who broke the mould and changed their sectors forever. “Companies in 2030 will demand leaders who break with tradition. We will need to find them and judge their true worth”, said Gimeno.

Open Day — an opportunity to discover the Executive MBA experience
Before the Master Class, Esteve Mogas, Programme Director and Associate Director of the Department of General Management and Strategy, presented the Executive MBA to those attending the event.

Under the title  “A Day for Change”, Mogas explained that the EMBA programme meant betting on change and on one’s professional projection. This was because the programme was transformational in nature and put participants in charge of their careers.

Among other things, Mogas also stressed ESADE’s values as an institution and its performance in the latest rankings (which put the business school among the leaders in the Executive Education field).

Three EMBA alumni spoke of their experience of the programme and how it changed the personal and professional lives of all those who took it.

More information at www.esade.edu/emba

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Manager Development and Leadership

The First Stage of the Manager Development and Leadership course ended. During the course, we mainly learnt about ourselves.

The programme is based on acquiring self-knowledge first and then building self-leadership to improve our development as managers and in managing others.

The course has covered: deep reflection on and knowledge of who we are and wish to be (part of one’s ‘being’); identification of resources and skills to become who we want to be (achieved through self-evaluations and external evaluations) (part of ‘HAVING’); tracing a path for change and an agenda for personal change that achieves our life aims (part of ‘DOING’). We are accompanied throughout the process by a personal coach.

Revealing, thrilling, emotion-packed, mould-breaking, this course is all these things and more. It leaves its mark on everyone who takes it and shows the importance of stopping for breath at various points in our lives to reappraise the situations we face in our daily lives. These halts may be needed for various reasons: to refocus our attention; to achieve our life aims; to manage and help other people, teams, etc. towards their goals; to lead change.

“It always seems impossible until it’s done” (Nelson Mandela)

Jordi J. Lorente – EMBA’15 (Fortnightly format).

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Now for the second stage!

The sheer intensity of the programme might lead one to think that only a few weeks have elapsed since it began but in fact it has been under way for four months. It has been packed with unlearning and Eureka moments and has brimmed with adventures in learning and strong emotions. Yet its most motivating aspect is that there is an even greater wealth of knowledge and wisdom still in store.

In addition to the lectures (which are as testing as ever), we are preparing for the first intensive international week, which will be held in June.

The first international stay will be in Asia, with some groups going to China (Beijing – Guanghua School of Management) and others to India (Hyderabad – Indian School of Business, and Bombay). The flights have already been booked and the visas arranged.

We have now reached the second stage of the programme, with new courses, teachers, groups, activities and case studies. We seem to be in perpetual motion, enriching our knowledge by leaps and bounds as the programme continues to gather pace.

Progress is not possible without change, and those who cannot change their minds, cannot change anything” (George Bernard Shaw)

Jordi J. Lorente Vázquez, EMBA Candidate 2015

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ESADE Madrid Executive MBA programme. A session with Javier Solana, President of ESADE Geo

The participants of the ESADE Madrid Executive MBA (EMBA) programme attended an enthralling session on global geo-politics and economics given by Javier Solana, President of ESADE Geo. The event took place on Thursday 6th of March.

The main subject of discussion was the crisis in The Ukraine — something that was then a burning subject of debate. The talk covered the background to the crisis, its consequences for the world and expectations of how it would develop.

¨Both the content and delivery were superb and had the audience spellbound. Solana shared interesting historical moments with the audience and clarified the issues¨.

A wonderful talk, it was a privilege to hear Solana speak.

EMBA participants

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Talk by Javier Solana to EMBA students

The EMBA students attended a lecture titled ¨New Global Players and Challenges¨, given by Javier Solana, President of ESADE´s Centre for Global Economy and Geopolitics (ESADE Geo). Solana reflected on the challenges posed by the new global order. The lecture was specially tailored to EMBA participants.

 

 

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