Posts con el tag ‘barcelona’

Toilet paper in a Marketing Strategy class?

Our monthly Executive MBA participants recently dealt with a case that was somewhat out of the ordinary: that of Renova’s black toilet paper. The activity was the topic of their Marketing Strategy class, involving a case study which would put all their newly-acquired knowledge to the test. At the end of the class, Prof. Andrés Cuneo resolved the case with the group, explaining the final outcome.

ESADE’s EMBA is a 4-phase programme, which focuses on Management Development from all vantage points. The Marketing Strategy module in particular, is carried out in Phase 1 -entitled “Company, Environment & Function”- touches on innovative aspects of management, which are learned, discussed and debated in-depth, offering a current vision of the company and its reality.

During the session in question, the participants reflected on the Renova case and offered their own perspective on the managerial decision-making process behind choices of this kind, and how they affect the success, or otherwise, of business models. To everyone’s surprise, including Professor Cuneo himself, one of the students came bearing gifts: everyone in the class got to take home a roll of black toilet paper!

ESADE EMBA Marketing Strategy

Be a changer, EMBA & Family, EMBA monthly, Enterpreunership | , , , , , , , , , , , , Leave a comment Permalink

Women Leadership Event: supporting female talent!

ESADE’s Executive MBA has broken a new record of which it is very proud: 40% of the participants in the monthly edition of the programme that began last October are women. This figure is quite an achievement, given that women account for more than 35% of EMBA students at only 11 business schools in the world.

Women Leadership Event ESADE

To mark the occasion, ESADE organised the Women Leadership Event, featuring talks on women’s leadership in the business world by outstanding professionals, including Eugenia Bieto, Director General of ESADE.

Women Leadership Event ESADE

ESADE is one of the few business schools worldwide to be led by a woman. Bieto encouraged the women in attendance to believe in themselves, whatever decisions they might make, whether they choose to pursue their career or focus on their personal and family life. In this regard, the ESADE Director General explained that she decided to take time off from her own career when she was 30, but that she was later able to jump back in. According to Bieto, the key to continued professional growth is to never stop learning.

The event continued with an inspiring talk by Isla Ramos, an ESADE EMBA alumna who decided to make a radical career change after becoming Executive Direcr of Lenovo. She chose to pursue other personal projects related to education and transformation processes at organisations.

ESADE-ISLA-RAMOShe event ended with a networking cocktail hour with alumnae from all formats of the Executive MBA programme: weekly, biweekly and monthly. Beatriz Soler, associate director of the programme, reaffirmed ESADE’s commitment to equal opportunity for women and men and the institution’s desire to include male colleagues in its efforts to tackle this challenge.

EMBA & Family, Leadership, Networking | , , , , , , , , , , , , , , , , , , , , , Leave a comment Permalink

Congratulations to the graduates of the Executive MBA!

Day, 19 January, 2018. ESADE Campus in Barcelona. The time has come.

The day everyone was waiting for has arrived after 16 months of effort and dedication: including visits, experiences, projects and classes. For the participants of the Executive MBA, the graduation ceremony means the completion of a professional and personal transformation that started with a group of strangers and ends with classmates, friends, colleagues, and even partners.

ESADE Executive MBA Graduation - Barcelona, January 2018

Graduation is always an emotional moment – with family and friends accompanying the EMBA participants at the diploma collection ceremony. Carlos Royo, programme director, and ESADE Executive Education director, Jordi Brunat, addressed the attendees to remind them that the end of the programme is just the beginning of a new stage.

Alba Cura, Pau Imaz, Begoña Martínez and Silvia Segalés spoke as student representative to recall the most amusing moments and shared memories, but above all, to reinforce the group feeling that was forged during these 16 months.

Congratulations to all the graduates of the Executive MBA in Barcelona (twentieth year)!

Graduation | , , , , , , , , , Leave a comment Permalink

#beachanger: How the EMBA Transforms You Professionally and Personally

A turning point. A challenge. Leaving your comfort zone. A push towards a dream. Trust. Passion. Finding your place.

What do these concepts – which attract us as much as they scare some of us – have in common? Change. They all arise from a change, a decision, a transformative act that opens up paths that you had never before imagined. New experiences that, once you’ve had them, you are very grateful for.

And you know what? These are the responses that our EMBA students gave when we asked them what ESADE’s Executive MBA meant to them. These are the opinions of our changers. But now it’s time for others to form part of this transformation, which begins in one person and expands throughout the community.

Watch the EMBA’s testimonial video (in Spanish) here

What is #beachanger?

Our changers talk about drivers of change, personal development, catalysts, and how the EMBA has given them the personal and educational tools they needed to cope with changes in their careers that many of them had dreamed of but didn’t know how to bring to life. The professionals who take the EMBA acquire a renewed sense of security and confidence as a result of gaining new knowledge and sharing business ideas and experiences with their peers and professors.

For these professionals, the EMBA is a holistic change that affects them and their companies. And the companies, in turn, value and cultivate the participants’ new capabilities. That’s how you create a cycle of positive feedback and growth that benefits both parties.

Many people simply see change, but not our EMBA students. They want to be change. And they are. They are changers who, from day one, want to be involved in transformations that they believe in and are passionate about.

And slowly but surely, that passion makes them feel more and more unstoppable. A passion that many of them say is the most effective and accurate way to find one’s way in business and in life.

Barcelona Campus, Be a changer, Career Opportunities, EMBA & Family, EMBA biweekly, EMBA monthly, EMBA weekly, Experiences during the program, Former students, Teamwork | , , , , , , , , Leave a comment Permalink

What kind of society are we living in?

This is the question Alberto Gimeno, Professor of the Department of General Management and Strategy at ESADE, asked those attending the Executive MBA Open Day. The event was held in Barcelona on the 28th of May.

During the “Connecting the Dots” Master Class, various answers were suggested, including “The Information Society” and “The Knowledge Society”. Prof. Gimeno argued that neither of these were correct. According to Gimeno, “We live in a data society”.

 

An ever-changing world creates the data that contextualise these changes. Gimeno asked, “What differentiates change now from that which we went through at the beginning of the 21st Century? If we had been told ten years in advance of the changes that would occur before the appearance of Internet, 90% of them would have seemed beyond belief.”

For Gimeno, the advances we have seen are the result of the context. Examples such as Thomas Edison and Henry Ford, or more recently, Steve Jobs and Richard Branson, bear this idea out. If any of them had lived a hundred years earlier or later, they would have made very different contributions to society.

All four are examples of ‘disruptive leaders’ who broke the mould and changed their sectors forever. “Companies in 2030 will demand leaders who break with tradition. We will need to find them and judge their true worth”, said Gimeno.

Open Day — an opportunity to discover the Executive MBA experience
Before the Master Class, Esteve Mogas, Programme Director and Associate Director of the Department of General Management and Strategy, presented the Executive MBA to those attending the event.

Under the title  “A Day for Change”, Mogas explained that the EMBA programme meant betting on change and on one’s professional projection. This was because the programme was transformational in nature and put participants in charge of their careers.

Among other things, Mogas also stressed ESADE’s values as an institution and its performance in the latest rankings (which put the business school among the leaders in the Executive Education field).

Three EMBA alumni spoke of their experience of the programme and how it changed the personal and professional lives of all those who took it.

More information at www.esade.edu/emba

Barcelona Campus, Former students, Masterclass, Open Day | , , , , , , Leave a comment Permalink

Barcelona EMBA students make their first international stay at HEC

Participants of the weekly format EMBA programme in Barcelona made their first international stay in the programme at the end of January. The students (who began this edition of the EMBA programme last September) travelled to the HEC business school in Paris and during their stay, which was themed as “Organisations, Transformation and Change Management”. The stay focused on corporate strategy, value and business.

The students found this first International Week at HEC extremely useful and interesting. Participants were able to combine work, networking and socialisation with classmates and faculty.

ESADE’s Executive MBA includes three training stays at some of the best business schools in Europe, Asia and America. During these stays, programme participants get to discover at first-hand how a country and its companies work. In the process, they get a broad vision of the global economy from their on-the-spot experiences. Students also get the chance to visit major companies in the country being visited, meet top executives and identify business opportunities and the scope for collaboration in the host country.

The next international stays for students of the weekly format of the Barcelona EMBA programme will be at Antai (China) or ISB (India), themed as “Growth & Development in Emerging Markets”, and at Georgetown University (The United States), where they will go on the last international week, whose theme is “Leading in Global Organizations”.

If you want to see more photos of our students’ stay at HEC Paris, click here.

Barcelona Campus, EMBA monthly, Experiences during the program, International weeks, Networking, Teamwork | , , , , , , , , , , Leave a comment Permalink

We congratulate the 16th crop of Barcelona EMBA graduates!

All effort brings its rewards and the happy faces of the 16th crop of graduates of ESADE Barcelona’s EMBA programme at the graduation ceremony held on the 29th of January was a case in point. They were the stars of the occasion.

The graduation ceremony was held at the ESADE Forum and crowned months of hard work. The programme was a unique experience for its participants. Sonia Madorga and Vicente Sancho recalled it in the name of all those who took it. They not only mentioned the over 1,000 hours spent in taking the programme but also the opportunity it gave them to get to know their classmates and forge lasting links.

Sonia and Vicente also spoke of their training stays and exchange experiences in India, China, Canada, France, Australia and The United States.

“Never forget that the spirit of ESADE is to work for the common good and a fairer society”, reminded Esteban Mogas, Director of the EMBA programme. Prof. Fernando Trias de Bes stressed the importance of change, vocation, the importance of emotions, disruptive innovation and being fearless in pursuing personal and professional success. “Think big, do not be put off by unexpected setbacks and keep your eyes wide open”, he told the graduating students.

Jordi Brunat, Executive Director of ESADE’s Executive Education Unit, referred to values as the driving force: “I would like to see where our values have taken you in ten years’ time and the good you have done with them.”

The crowning moment was the award of the diplomas. Each graduand was applauded by classmates, family and the whole ESADE Executive Education community. It was one of the most emotion-packed moments of the graduation ceremony.

It only remains for us to warmly congratulate the 16th graduating class of the EMBA programme. Well done!

Barcelona Campus, EMBA biweekly, EMBA monthly, EMBA weekly, Experiences during the program, Former students, International weeks | , , , , , Leave a comment Permalink

Welcome Barcelona EMBA participants!

Starting ESADE’s Executive MBA (EMBA) programme is always a great experience, as the freshmen beginning the latest edition EMBA fortnightly format in Barcelona will testify. The programme started on the 21st of January.

The Avinguda d’Esplugues building on our Pedralbes campus was the venue for the programme inauguration. The event gave the participants the chance to meet one another and discover the first steps in the ESADE experience. Jonathan Wareham, Dean of Faculty & Research, spoke of the School’s global presence and Esteve Mogas, the Programme Director, commented on key features of the EMBA, ranging from academic organisation and courses to international stays in France, India, China, and Georgetown (The United States). He also recalled that taking a programme like the EMBA one involved considerable effort that “enables one to grow in both personal and professional terms”.

Mogas also stressed the importance of teamwork in ESADE programmes both from the standpoint of collaboration and of healthy competition. Here, he noted that “ESADE does not cut you out but rather challenges you to improve”.

The final part of the event involved presenting the programme participants. Most of the freshers were drawn from the fields of Operations, Marketing, Sales, and General Management. The company profiles were very varied, ranging from family businesses, multinationals, major banks, and public bodies. This diversity of fields and sectors greatly enriches the EMBA programme and participants’ experience of it.

Barcelona Campus, Career Opportunities, EMBA biweekly, Inauguration, International weeks, Manager Development | , , , , , , , , , Leave a comment Permalink

Manager Development and Leadership

The First Stage of the Manager Development and Leadership course ended. During the course, we mainly learnt about ourselves.

The programme is based on acquiring self-knowledge first and then building self-leadership to improve our development as managers and in managing others.

The course has covered: deep reflection on and knowledge of who we are and wish to be (part of one’s ‘being’); identification of resources and skills to become who we want to be (achieved through self-evaluations and external evaluations) (part of ‘HAVING’); tracing a path for change and an agenda for personal change that achieves our life aims (part of ‘DOING’). We are accompanied throughout the process by a personal coach.

Revealing, thrilling, emotion-packed, mould-breaking, this course is all these things and more. It leaves its mark on everyone who takes it and shows the importance of stopping for breath at various points in our lives to reappraise the situations we face in our daily lives. These halts may be needed for various reasons: to refocus our attention; to achieve our life aims; to manage and help other people, teams, etc. towards their goals; to lead change.

“It always seems impossible until it’s done” (Nelson Mandela)

Jordi J. Lorente – EMBA’15 (Fortnightly format).

Barcelona Campus, Career Opportunities, EMBA biweekly, Enterpreunership, Manager Development, Masterclass | , , , , , , , Leave a comment Permalink

International Week in Beijing [Peking]

After an intense, emotionally-charged week of learning, the participants of the 2015 Madrid weekly EMBA programme and the Barcelona fortnightly programme have finally come to the end of their unforgettable trip to the Guanghua School of Management (Beijing).

The experience in cultural immersion helped us learn about 21st-Century China from various standpoints — economic, political, how business is done, socialisation (‘guanchi’) and so on. We also looked at China from a more local perspective, studying growth factors and how China is adapting to rapid changes and above all, discovering how it can grow sustainably in a concerted, global fashion.

Visits to Audi, China Minsheng Banking Corp., and Baidu (known as ‘The Chinese Google’) gave us a more specific view of the country’s business fabric since it gave insights into very different spheres (car-making, commercial banking, and ICT services). These companies shared with us their achievements, projects and some of their plans and strategies for achieving future growth.

Last but not least, to round off the various lectures we were given during the week, we heard the testimony of successful entrepreneurs who told us about their start-ups. They also shared knowledge on the hurdles they had encountered on the way and what they had learnt in the process. The entrepreneurs also gave us advice on the entrepreneurial approaches that worked best in China.

The only source of knowledge is Experience” (Albert Einstein)

Jordi J. Lorente – EMBA 2015 Candidate

EMBA biweekly, EMBA weekly, Experiences during the program, Field visits, International weeks, Networking, Teamwork | , , , , , , , , , , , , , Leave a comment Permalink