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We begin the ESADE Executive MBA web log with the chronicles of the writer’s trip to China. In general, we will publish news, events and comments in this blog site that you are likely to find interesting.

18th March 2013. Journey to Asia by ESADE EMBA students

EMBA students recently took part in the second international stay in a series of three trips dotted throughout the programme. Participants of the Madrid and Barcelona editions travelled together to their destination (there were two choices — India or China).

The ¨Doing Business in China¨ module was held at Fudan University School of Management in Shanghai, where students had the chance of attending classes given by local faculty. The themes included: ¨The Chinese Culture of Political-Economy¨; “Doing Business in China”; “A View of China from a Foreign National Perspective¨; ¨Marketing in China. An Overview¨; ¨China Talent Management¨; ¨Chinese Firms´ Internationalisation¨. They were also able to visit European firms established in China, such as FICOSA and Roca, as well as the impressive Suzhou Industrial Park and the Baosteel Group Corporation. Dinners were also held to give the students the chance to exchange impressions with ESADE alumni who were already living in Shanghai.

The ¨Discover India¨ module was held at the Indian School of Business (ISB) in Hyderabad. The students attended sessions on subjects such as ¨The Indian Economy and Industrial Sector¨, ¨Trends Innovation in Emerging Markets¨, Micro-Finance — Financial Services to the Bottom of the Pyramid¨, and Entrepreneurship as a Driver of Growth¨. Some of the companies visited were Schneider Electric India Pvt. Ltd. In Hyderabad and Hindustan Unilever Limited, and More Mischief Boutique in Bombay.

Likewise, the students who visited China were able to exchange views and network with ESADE alumni living in the area, with a dinner being held to mark the occasion.


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