Posts con el tag ‘business’

#beachanger: How the EMBA Transforms You Professionally and Personally

A turning point. A challenge. Leaving your comfort zone. A push towards a dream. Trust. Passion. Finding your place.

What do these concepts – which attract us as much as they scare some of us – have in common? Change. They all arise from a change, a decision, a transformative act that opens up paths that you had never before imagined. New experiences that, once you’ve had them, you are very grateful for.

And you know what? These are the responses that our EMBA students gave when we asked them what ESADE’s Executive MBA meant to them. These are the opinions of our changers. But now it’s time for others to form part of this transformation, which begins in one person and expands throughout the community.

Watch the EMBA’s testimonial video (in Spanish) here

What is #beachanger?

Our changers talk about drivers of change, personal development, catalysts, and how the EMBA has given them the personal and educational tools they needed to cope with changes in their careers that many of them had dreamed of but didn’t know how to bring to life. The professionals who take the EMBA acquire a renewed sense of security and confidence as a result of gaining new knowledge and sharing business ideas and experiences with their peers and professors.

For these professionals, the EMBA is a holistic change that affects them and their companies. And the companies, in turn, value and cultivate the participants’ new capabilities. That’s how you create a cycle of positive feedback and growth that benefits both parties.

Many people simply see change, but not our EMBA students. They want to be change. And they are. They are changers who, from day one, want to be involved in transformations that they believe in and are passionate about.

And slowly but surely, that passion makes them feel more and more unstoppable. A passion that many of them say is the most effective and accurate way to find one’s way in business and in life.

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Women In Business: Why I Chose ESADE For My EMBA

Published in Business Because on Monday 10th October 2016 by Marco de Novellis

Linda Ferstl studies alongside a senior sales role at luxury group Festina

Linda is an EMBA student at ESADE Business School in Spain Linda Ferstl is kick-starting her career with an Executive MBA at ESADE Business School in Spain. Linda is senior export area manager at the Festina Group, a luxury giant at the forefront of the watchmaking sector. There, she manages relationships with distributors in Eastern and Central Europe, Scandinavia and Russia. In charge of the key accounts of major duty free and inflight clients, she’s increased sales by an impressive 30% over the past three years.

She has vast international experience working in Asia, Europe and the US. But even so, the ESADE EMBA has opened up her horizons. During her studies, she’s travelled to Brazil, India, and undertaken an entrepreneurship and innovation program in Boston, USA. Plus, her class is truly international, comprised of leading executives from over 19 different countries. Previously a global brand manager for Esprit Watches in Hong Kong, Linda relocated to Barcelona and took up a role at Festina. Now, with an EMBA at ESADE, she wants to strengthen her knowledge of global strategic management and take her career to the next level.

Why did you decide to pursue an EMBA at ESADE?

I have always planned to go back to university, waiting for the right time and city to combine work and studies. Having more than 11 years global working experience, the International Executive MBA was the most relevant to my level of experience and my career goals. Besides location and reputation of the university the most important factors for me were how international the course is and how the schedule is compatible with my work. On top of this, I was looking for a mix of theory, case studies and practical application, as opposed to purely focusing on case studies. ESADE was the school that best met my criteria. The monthly format gives me the necessary availability for my job and the entrepreneurial focus of the university was also attractive to me.

What should EMBA applicants consider when deciding on a program?

The main criteria I would recommend are the language of the program, schedule, financial investment, teaching method, and specializations of different programs, and of course rankings are also important. After that, the choices become more the matter of personal preferences, such as choosing between online, in-person, weekly, bi-weekly and monthly MBA, EMBA, GMBA programs. Once shortlisted, visit the top universities of your choice, participate in welcome days and sit in the lectures to experience first-hand the atmosphere. Talk to other students, alumni and get as much personal feedback as possible.

What have you gained from your EMBA experience so far?

I have gained a tremendous knowledge upgrade and I have received insights into different business areas and functions. We have learned new business strategy and leadership methods all of which I can apply directly in my daily work. I also served as a class delegate for two consecutive terms, which allowed me to engage actively with the university and improve diplomacy, negotiation and social skills. The MBA has provided a safe haven to take on different roles and responsibilities, get feedback, and step out of my comfort zone. I have learned a lot about myself–about my strengths and weaknesses, about how my actions impact others–all of this forms a stronger, more conscious and empathic me. I can see my growth with every month into the program, both personally and professionally.

What international experiences are on offer?

I have been in one week in Rio de Janeiro (Brazil) and Mumbai /Hyderabad (India) and did a three-day elective seminar in Corporate Entrepreneurship at SDA Bocconi. During the summer break, I participated in a two-week Entrepreneurship and Innovation study tour to Boston where we visited incubators and accelerators like Mass Challenge and Venture Café, MIT MediaLab, Harvard Innovation Lab and other members of the Boston community. Getting such first-hand insight into an incredible eco-system for innovation and entrepreneurship was mind blowing. Next, I will do another elective in Digital Marketing at Rotterdam School of Management and will close the program with a week in Georgetown, USA.

What are your plans for the future?

I seek to gain more international experience – change gives me drive and opens new perspectives. I am targeting a position where I can lead a team and work cross-functional. I seek to be involved in the creation of new business divisions, organizational units or finding new business opportunities. I want to see the impact of my work, build and guide teams. One option is to pursue my career in the luxury, fashion sector. Besides that, the EMBA at ESADE has also broadened my vision to see outside of my current role and sector. The corporate sustainability lecture in the MBA was very engaging and made me curious about exploring potential opportunities in this increasingly important business field.

Read the whole essay: http://www.businessbecause.com/news/emba/4237/women-in-business-why-i-chose-esade-for-my-emba

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This Entrepreneur Used His ESADE EMBA To Found A Luxury Alcohol Brand

Published in Business Because on Tuesday 27th September 2016 by Christian Robinson

Bruno Balbás and his co-founders have already produced two million bottles of Sangría Lolea

Bruno and three colleagues launched Sangría Lolea during their Executive MBAs at ESADE

Alcohol and business school don’t usually mix well, but for Bruno Balbás, things were a little different.

His Executive MBA from ESADE Business School brought with it a massive career change. Having previously worked in hospitality management, in 2011 Bruno and three friends founded Sangría Lolea, the world’s first gourmet sangría.

Consisting of red wine, chopped fruit and brandy, sangría is an immensely popular drink in Spain and Portugal, with an increasing worldwide presence.

In the midst of the global economic crisis and overshadowed by the inexpensive and omnipresent Don Simón brand, Bruno originally found it tough to convince retailers that Sangría Lolea was worth spending the extra money on.

With over two million bottles sold and a presence in more than 40 countries, it’s safe to say that Bruno has overcome those teething problems. On the horizon is a restaurant chain, although Bruno’s primary aim is to consolidate Lolea’s position in the market.

Where did the idea for Sangría Lolea come from?

I started Sangría Lolea with three of my good friends – Nieves, Cheles and Javier. It came from our collective need to recover from a global economic crisis.

In 2011, we began to think about what we could do to push our careers outside the company we all worked for. The company in question, like so many others at the time, had to drastically cut its budget.

As a consequence, we suddenly became unable to implement our many ideas, because there was little support available.

We wanted to continue creating new experiences and projects for clients, but the message we received continuously from our bosses was that people didn’t want new things, that people were too sad.

It was at that point we started to dream about creating our own business.

What are the main challenges you’ve faced so far?

In 2012, when we were contacting retailers about our new gourmet sangría, their only point of reference was Don Simón, the low-cost boxed sangría.

Once we had bottled Sangría Lolea, it had a price similar to that of a premium wine. We therefore had to convince traditional retailers that we had invented a new category, that of gourmet sangría.

Our last challenge was to try to explain our history and the values of this new product to the market.

We overcame these problems through use of the Internet, social media and doses of originality in our communication campaigns, but also because we were convinced of the eventual success of the high-quality product we were offering.

Why did you decide to pursue an Executive MBA?

When you’ve been working in the same job for ten years, you start to feel that your career might be becoming too specialized, and you begin to feel the need to open up to new opportunities.

That’s exactly what happened to me, and an Executive MBA was the logical response.

Why was ESADE the right school for you?

Of all the business schools that were accessible to me, ESADE was the most open-minded in terms of education, as it placed a high value on people both individually and as part of a community.

From the very beginning, I felt like I was part of a team of people characterized by mutual support.

[...]

Read the whole essay: http://www.businessbecause.com/news/emba/4207/this-entreprener-used-his-esade-emba-to-found-a-luxury-alcohol-brand

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The importance of believing in your idea: the Bulldog Gin story

“Nobody will believe more in you and your product than you. You have to have a vision of your company and carry it out”, said Anshuman Vohra, founder of Bulldog Gin, at the 2nd session of the ESADE EMBA Update & Connections cycle, held on the 7th of July.
Anshuman Vohra was sure that gin had a lot of market potential and that he would do his utmost to make sure the beverage reached bars and households around the world.

His father made the young Anshuman his first Gin & Tonic. Anshuman loved the taste and years later he was irked when he discovered that nobody asked for gin in bars. By contrast, the shelves of bars brimmed with over twenty brands of vodka. He simply could not understand why customers did not drink gin in bars and restaurants.
After several years of working in a merchant bank, Vohra decided the moment had come to set up his own company. Gin and Tonic was a remarkable drink, it only remained to convince the rest of the world. “My generation saw gin as the spirit of a bygone age. It was vodka that was the ‘in’ drink. ”. He began organising blind tastings of vodka and discovered that people could not distinguish between brands — all vodkas tasted more or less the same. Yet when he asked drinkers what their favourite brand of vodka was, people had very strong views. Everyone had one or two brands that they considered better than all the rest and that they would not change for anything. The key lay in the emotional link consumers had forged with brands. By contrast, gin did have a distinctive taste: each brand’s mixture of ingredients made it unique. If Anshuman could create a great-tasting gin and forge an emotional bond between consumers and the brand, he would score a great hit. He was convinced he could pull it off.

It was then that Vohra began his arduous quest for the perfect product. He spoke with entrepreneurs for hours and was fascinated by their energy. All of them had one thing in common: they were passionate about their ideas and were ready to back them up to the hilt because they were utterly convinced that they would work. After an endless search, he finally found a London distillery that was capable of creating the gin of his dreams but that was not to be found in the market — a perfect combination of cereals, cardamon and spices.

At last in 2006, what had started as an idea at last became a product. He had managed to create a gin for the new world, breaking down the barriers of those who saw gin as ‘old-fashioned’ and a tipple for their grandparents. Vohra knew that not everyone would like Bulldog Gin but those that did would become true fans.
“The best idea in the world is worthless if it is carried out badly”, concluded Anshuman Vohra at the end of the session. The talk was part of the EMBA Update & Connections cycle, which provides valuable lessons for today’s business on key subjects and gives all Executive MBA cohorts the chance to pool their experience.

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THE THIRD STAGE: Business Development Project

The Third Stage of the EMBA programme contains a high-profile subject that also happens to be one of the most interesting. It is the Business Development Project (BDP) and its purpose is to develop a project from a start-up’s perspective, whether the business is a new independent one or is an In-Company project. In either case, the methodology is one specially tailored for such embryonic firms.

Once the project’s initial stages had been finished (setting up teams, brain-storming, defining the project and so forth), work was begun on building the foundations for sound development of the business, incorporating the knowledge and skills acquired in earlier stages of the EMBA programme. The process ends with defence of the project before the examiners.

Project progress is monitored and milestones and part submissions established. These are tweaked in the light of any deviations from plan.

The world is run by those who show up, not those who wait to be asked” (Steven Blank)

Jordi J. Lorente, EMBA Candidate 2015-2016

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EMBA International Week in India

EMBA participants began their immersion week in India by visiting an orphanage for 60 children aged between 5 and 10 in Hyderabad. It was an institution to which they had contributed. The orphanage belongs to the GTSSS Mission which helps over 3600 children through its centres. The participants were received with floral crowns and songs of welcome. The EMBA students brought teaching materials, balls and other playthings for the orphans. The children sang, danced and drew pictures, sharing their games with the EMBA students. The afternoon was taken up with sports and leisure pursuits.

¨We left the orphanage charged with energy. The whole thing was an unforgettable experience¨.

The trip was part of the programme’s Third Stage: ¨Development under Complex Conditions¨. This stage includes a short stay at the renowned Indian School of Business (ISB) in Hyderabad. Here, the EMBA students underwent an intensive briefing on India´s opportunities through the course ¨Growth and Development in Emerging Markets¨. The course was given by ISB faculty and was complemented by visits to families, to companies (Schneider Electric, Tata Consulting), and through networking with Alumni.

If you want to know more about the programme, go to the following web site: http://bit.ly/1ogRV8D

 

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ESADE ranked 3rd in Europe by Financial Times

ESADE has taken 3rd place in the annual ranking of top European business schools published in this week´s edition of the Financial Times.ESADE has climbed two spots since last year, capping a historic rise in this ranking over the past several years.

ESADE’s excellent showing is a testament to the quality of our teaching, the students in our classrooms, the research activity of our faculty, the career opportunities that our courses provide, and many other factors.

To provide an annual overview of Europe’s business schools, the European Business School Ranking combines the various programme-based rankings  (including Executive MBA) published by the Financial Times over the course of the year.

We also want to remark the exceptional result HEC has obtained (ranked #1). HEC is one of our EMBA international weeks destination.

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