Posts con el tag ‘change’

#beachanger: How the EMBA Transforms You Professionally and Personally

A turning point. A challenge. Leaving your comfort zone. A push towards a dream. Trust. Passion. Finding your place.

What do these concepts – which attract us as much as they scare some of us – have in common? Change. They all arise from a change, a decision, a transformative act that opens up paths that you had never before imagined. New experiences that, once you’ve had them, you are very grateful for.

And you know what? These are the responses that our EMBA students gave when we asked them what ESADE’s Executive MBA meant to them. These are the opinions of our changers. But now it’s time for others to form part of this transformation, which begins in one person and expands throughout the community.

Watch the EMBA’s testimonial video (in Spanish) here

What is #beachanger?

Our changers talk about drivers of change, personal development, catalysts, and how the EMBA has given them the personal and educational tools they needed to cope with changes in their careers that many of them had dreamed of but didn’t know how to bring to life. The professionals who take the EMBA acquire a renewed sense of security and confidence as a result of gaining new knowledge and sharing business ideas and experiences with their peers and professors.

For these professionals, the EMBA is a holistic change that affects them and their companies. And the companies, in turn, value and cultivate the participants’ new capabilities. That’s how you create a cycle of positive feedback and growth that benefits both parties.

Many people simply see change, but not our EMBA students. They want to be change. And they are. They are changers who, from day one, want to be involved in transformations that they believe in and are passionate about.

And slowly but surely, that passion makes them feel more and more unstoppable. A passion that many of them say is the most effective and accurate way to find one’s way in business and in life.

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This Entrepreneur Used His ESADE EMBA To Found A Luxury Alcohol Brand

Published in Business Because on Tuesday 27th September 2016 by Christian Robinson

Bruno Balbás and his co-founders have already produced two million bottles of Sangría Lolea

Bruno and three colleagues launched Sangría Lolea during their Executive MBAs at ESADE

Alcohol and business school don’t usually mix well, but for Bruno Balbás, things were a little different.

His Executive MBA from ESADE Business School brought with it a massive career change. Having previously worked in hospitality management, in 2011 Bruno and three friends founded Sangría Lolea, the world’s first gourmet sangría.

Consisting of red wine, chopped fruit and brandy, sangría is an immensely popular drink in Spain and Portugal, with an increasing worldwide presence.

In the midst of the global economic crisis and overshadowed by the inexpensive and omnipresent Don Simón brand, Bruno originally found it tough to convince retailers that Sangría Lolea was worth spending the extra money on.

With over two million bottles sold and a presence in more than 40 countries, it’s safe to say that Bruno has overcome those teething problems. On the horizon is a restaurant chain, although Bruno’s primary aim is to consolidate Lolea’s position in the market.

Where did the idea for Sangría Lolea come from?

I started Sangría Lolea with three of my good friends – Nieves, Cheles and Javier. It came from our collective need to recover from a global economic crisis.

In 2011, we began to think about what we could do to push our careers outside the company we all worked for. The company in question, like so many others at the time, had to drastically cut its budget.

As a consequence, we suddenly became unable to implement our many ideas, because there was little support available.

We wanted to continue creating new experiences and projects for clients, but the message we received continuously from our bosses was that people didn’t want new things, that people were too sad.

It was at that point we started to dream about creating our own business.

What are the main challenges you’ve faced so far?

In 2012, when we were contacting retailers about our new gourmet sangría, their only point of reference was Don Simón, the low-cost boxed sangría.

Once we had bottled Sangría Lolea, it had a price similar to that of a premium wine. We therefore had to convince traditional retailers that we had invented a new category, that of gourmet sangría.

Our last challenge was to try to explain our history and the values of this new product to the market.

We overcame these problems through use of the Internet, social media and doses of originality in our communication campaigns, but also because we were convinced of the eventual success of the high-quality product we were offering.

Why did you decide to pursue an Executive MBA?

When you’ve been working in the same job for ten years, you start to feel that your career might be becoming too specialized, and you begin to feel the need to open up to new opportunities.

That’s exactly what happened to me, and an Executive MBA was the logical response.

Why was ESADE the right school for you?

Of all the business schools that were accessible to me, ESADE was the most open-minded in terms of education, as it placed a high value on people both individually and as part of a community.

From the very beginning, I felt like I was part of a team of people characterized by mutual support.

[...]

Read the whole essay: http://www.businessbecause.com/news/emba/4207/this-entreprener-used-his-esade-emba-to-found-a-luxury-alcohol-brand

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Barcelona EMBA students make their first international stay at HEC

Participants of the weekly format EMBA programme in Barcelona made their first international stay in the programme at the end of January. The students (who began this edition of the EMBA programme last September) travelled to the HEC business school in Paris and during their stay, which was themed as “Organisations, Transformation and Change Management”. The stay focused on corporate strategy, value and business.

The students found this first International Week at HEC extremely useful and interesting. Participants were able to combine work, networking and socialisation with classmates and faculty.

ESADE’s Executive MBA includes three training stays at some of the best business schools in Europe, Asia and America. During these stays, programme participants get to discover at first-hand how a country and its companies work. In the process, they get a broad vision of the global economy from their on-the-spot experiences. Students also get the chance to visit major companies in the country being visited, meet top executives and identify business opportunities and the scope for collaboration in the host country.

The next international stays for students of the weekly format of the Barcelona EMBA programme will be at Antai (China) or ISB (India), themed as “Growth & Development in Emerging Markets”, and at Georgetown University (The United States), where they will go on the last international week, whose theme is “Leading in Global Organizations”.

If you want to see more photos of our students’ stay at HEC Paris, click here.

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2nd International Stay in Paris

EMBA participants of the fortnightly format of the programme in Barcelona and of the weekly format in Madrid took an intensive module at HEC, Paris. The institution was founded in Paris in 1881 and is one of the world’s top business schools.

Over four days, we delved into “Organisations Transformation & Change Management” in Europe, reviewing business models that ranged from the traditional to the highly disruptive, and covered sectors as diverse as Industry, Technology, Cosmetics and Luxury Goods.

In addition, the sessions were enriched by speakers from L’Oréal, Microsoft, Amazon, etc., who gave their personal visions and specific examples of the real-life applications of various business models.

The only source of knowledge is experience” (Albert Einstein)

Jordi J. Lorente, EMBA Candidate 2015-2016

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