Posts con el tag ‘EMBA ESADE’

Toilet paper in a Marketing Strategy class?

Our monthly Executive MBA participants recently dealt with a case that was somewhat out of the ordinary: that of Renova’s black toilet paper. The activity was the topic of their Marketing Strategy class, involving a case study which would put all their newly-acquired knowledge to the test. At the end of the class, Prof. Andrés Cuneo resolved the case with the group, explaining the final outcome.

ESADE’s EMBA is a 4-phase programme, which focuses on Management Development from all vantage points. The Marketing Strategy module in particular, is carried out in Phase 1 -entitled “Company, Environment & Function”- touches on innovative aspects of management, which are learned, discussed and debated in-depth, offering a current vision of the company and its reality.

During the session in question, the participants reflected on the Renova case and offered their own perspective on the managerial decision-making process behind choices of this kind, and how they affect the success, or otherwise, of business models. To everyone’s surprise, including Professor Cuneo himself, one of the students came bearing gifts: everyone in the class got to take home a roll of black toilet paper!

ESADE EMBA Marketing Strategy

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Women Leadership Event: supporting female talent!

ESADE’s Executive MBA has broken a new record of which it is very proud: 40% of the participants in the monthly edition of the programme that began last October are women. This figure is quite an achievement, given that women account for more than 35% of EMBA students at only 11 business schools in the world.

Women Leadership Event ESADE

To mark the occasion, ESADE organised the Women Leadership Event, featuring talks on women’s leadership in the business world by outstanding professionals, including Eugenia Bieto, Director General of ESADE.

Women Leadership Event ESADE

ESADE is one of the few business schools worldwide to be led by a woman. Bieto encouraged the women in attendance to believe in themselves, whatever decisions they might make, whether they choose to pursue their career or focus on their personal and family life. In this regard, the ESADE Director General explained that she decided to take time off from her own career when she was 30, but that she was later able to jump back in. According to Bieto, the key to continued professional growth is to never stop learning.

The event continued with an inspiring talk by Isla Ramos, an ESADE EMBA alumna who decided to make a radical career change after becoming Executive Direcr of Lenovo. She chose to pursue other personal projects related to education and transformation processes at organisations.

ESADE-ISLA-RAMOShe event ended with a networking cocktail hour with alumnae from all formats of the Executive MBA programme: weekly, biweekly and monthly. Beatriz Soler, associate director of the programme, reaffirmed ESADE’s commitment to equal opportunity for women and men and the institution’s desire to include male colleagues in its efforts to tackle this challenge.

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One of the highlights of ESADE’s Executive MBA is the flexibility and ability to personalise your experience. Students can either spend the final phase of the programme focusing on elective subjects to take their career to the next stage, or opt to finish their studies with a touch of global exposure, taking part in a 3-month, full-time exchange programme at an international partner business school.

Student Didac Cristóbal is currently on a 3-month break from his job at Airbus in Hamburg, spending his final immersion trimester at the International University of Japan.

See for yourself what the experience is like through his vlog posts!  Discover the possibilities for yourself!

The Japanese Break - 01 Pilot

The Japanese Break - 02 Getting Installed

The Japanese Break - 03 The First Week

The Japanese Break - 04 Back to Tokyo


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Congratulations to the graduates of the Executive MBA!

Day, 19 January, 2018. ESADE Campus in Barcelona. The time has come.

The day everyone was waiting for has arrived after 16 months of effort and dedication: including visits, experiences, projects and classes. For the participants of the Executive MBA, the graduation ceremony means the completion of a professional and personal transformation that started with a group of strangers and ends with classmates, friends, colleagues, and even partners.

ESADE Executive MBA Graduation - Barcelona, January 2018

Graduation is always an emotional moment – with family and friends accompanying the EMBA participants at the diploma collection ceremony. Carlos Royo, programme director, and ESADE Executive Education director, Jordi Brunat, addressed the attendees to remind them that the end of the programme is just the beginning of a new stage.

Alba Cura, Pau Imaz, Begoña Martínez and Silvia Segalés spoke as student representative to recall the most amusing moments and shared memories, but above all, to reinforce the group feeling that was forged during these 16 months.

Congratulations to all the graduates of the Executive MBA in Barcelona (twentieth year)!

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The Boston e-lab experience

What an experience it was to go to the Boston e-lab programme this summer! There are countless takeaways (too long a list to include here!) that will serve me well in the years to come, both personally and professionally. From this long list, at a personal level, I take with me the strong connection and the lessons learned from my classmates – an amazing group of people from various Executive MBA cohorts across ESADE.

We experienced situations both in and outside class that made us become a real team, and which I’m sure will lead to collaborations in the future. Of course, we now know how to close deals over lobster dinners with bibs and all! If that isn’t a bonding experience, I don’t know what is! At a professional level, the best way for me to encapsulate the experience is to say that it was eye-opening and mind-boggling at the same time. I felt challenged just about every day to do something new; I also felt a sense of urgency to make a difference.

Sometimes we think within the constraints of what we know, but why not “think big”? The possibilities around innovation, technology and robotics were simply amazing, as we learned at MIT, at Harvard and at the various e-labs we visited throughout the week. Even when an idea seems crazy or unreachable or simply “out there”, if you believe in it, if you feel passionate about it, try it! Leaving with this feeling that “I can do it, too” was worth the money. We saw teams and people working on projects that I would have never imagined, and yet there they are, building businesses and getting funding for them.

Unlikely partners like musicians and engineers working together to come up with solutions to simple and complex problems – why not?! “Thinking outside the box” can be a cliché, but we saw that the most creative ideas came precisely from those who push the status quo. Of course, we needed to bring it down to the practical level: ESADE gave us a good run-down on how to pitch ideas to venture capitalists (our final assignment!), how to manoeuvre the Boston ecosystem (which is the same as that of Silicon Valley) and how to think about teams and working spaces differently. Lastly, I felt proud to see fellow ESADE alumni and fellow Europeans bringing their ideas to life in the Boston ecosystem.

Thank you, ESADE! I had a blast and I can definitely recommend the Boston e-lab. Anyone interested in entrepreneurship or life-changing technology should sign up for this experience.

Post written by Aurora Martínez Ramos

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Congratulations, Executive MBA class of 2017!

The graduation ceremony of the Executive MBA class of ‘17 was held in late April.

Whenever the programme ends, both the students and the faculty members involved in their education have mixed feelings. On the one hand, they are enormously pleased about everything they have achieved, the growth they have experienced at all levels, and the excitement of a new phase in life; on the other hand, they are somewhat sad about leaving behind a group that has contributed to the personal and professional development of each participant, and about the end of an era that marked a turning point in their lives.

As class representatives Kseniya and Don confessed, the 45 participants, with their diverse range of backgrounds, profiles and objectives, “started out as a class of students and ended up like family”.

That just about says it all. Congratulations to all of you, and I hope these months are just the beginning of a lifetime of successes and achievements, both personal and professional.

Click here to see more photos of the EMBA class of ‘17 graduation ceremony.



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When organisational change requires a cultural change

Naïma M. Zodros and her classmates in ESADE’s Executive MBA just returned from an international week in Brazil, one of three trips abroad that will take place during the monthly programme format.

Zodros described a highly practical experience in Brazil, where the EMBA participants discovered the peculiarities of the country’s economy. She noted that multinational companies like Wal-Mart and Lenovo – wrongly assuming that the strategies they used in their home countries would also work in Brazil – have failed in their attempts to enter this new market.

When implementing business systems and procedures in another country, you must also make a cultural change. This is something of a revolution, in which, according to Zodros, women executives can play a leading role due to their management style. Thanks to – or because of – their efforts to reach heights until recently reserved exclusively for men, women have developed a unique entrepreneurial spirit. Zodros trusts that this sort of female leadership will inspire other women to pursue their goals and seize new opportunities in order to achieve their aims in any area.

Naïma M. Zodros (EMBA ‘16) shares her experience in this article

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Strategy: differentiation, optimisation or both?

Which of these strategies leads to success? Although there is no easy answer to this question, based on the content and considerations explored in the subject General Management (EMBA, ESADE Madrid), I will defend my own view: differentiation, hands down.

This is not to detract from optimisation or operational efficiency. Simply put, optimisation is not a strategy, but a basic pillar for a company to be able to compete.

Except for those companies that have no competitors (few and far between), any company seeking to be competitive must cultivate a philosophy of optimisation and operational efficiency in each and every one of its processes if it wants to succeed. Otherwise, the market itself will expel it. This leads to a new hypothesis: if a company manages to optimise better than any of its competitors, could it base its strategy on that?

No way, because it is only a matter of time until it would be plagiarised. This is the polar opposite of companies that reach a maximum level of optimisation through technological differentiation.

Those companies achieve their differentiated position based on their technology, which allows them to differentiate themselves specifically in terms of costs.

This final consideration shows that all strategies should be based on differentiation and making the maximum effort to create barriers to defend that differentiation over time, regardless of the type of differentiation chosen.

Post by José Luis García Laguna - Executive MBA 2017


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Women In Business: Why I Chose ESADE For My EMBA

Published in Business Because on Monday 10th October 2016 by Marco de Novellis

Linda Ferstl studies alongside a senior sales role at luxury group Festina

Linda is an EMBA student at ESADE Business School in Spain Linda Ferstl is kick-starting her career with an Executive MBA at ESADE Business School in Spain. Linda is senior export area manager at the Festina Group, a luxury giant at the forefront of the watchmaking sector. There, she manages relationships with distributors in Eastern and Central Europe, Scandinavia and Russia. In charge of the key accounts of major duty free and inflight clients, she’s increased sales by an impressive 30% over the past three years.

She has vast international experience working in Asia, Europe and the US. But even so, the ESADE EMBA has opened up her horizons. During her studies, she’s travelled to Brazil, India, and undertaken an entrepreneurship and innovation program in Boston, USA. Plus, her class is truly international, comprised of leading executives from over 19 different countries. Previously a global brand manager for Esprit Watches in Hong Kong, Linda relocated to Barcelona and took up a role at Festina. Now, with an EMBA at ESADE, she wants to strengthen her knowledge of global strategic management and take her career to the next level.

Why did you decide to pursue an EMBA at ESADE?

I have always planned to go back to university, waiting for the right time and city to combine work and studies. Having more than 11 years global working experience, the International Executive MBA was the most relevant to my level of experience and my career goals. Besides location and reputation of the university the most important factors for me were how international the course is and how the schedule is compatible with my work. On top of this, I was looking for a mix of theory, case studies and practical application, as opposed to purely focusing on case studies. ESADE was the school that best met my criteria. The monthly format gives me the necessary availability for my job and the entrepreneurial focus of the university was also attractive to me.

What should EMBA applicants consider when deciding on a program?

The main criteria I would recommend are the language of the program, schedule, financial investment, teaching method, and specializations of different programs, and of course rankings are also important. After that, the choices become more the matter of personal preferences, such as choosing between online, in-person, weekly, bi-weekly and monthly MBA, EMBA, GMBA programs. Once shortlisted, visit the top universities of your choice, participate in welcome days and sit in the lectures to experience first-hand the atmosphere. Talk to other students, alumni and get as much personal feedback as possible.

What have you gained from your EMBA experience so far?

I have gained a tremendous knowledge upgrade and I have received insights into different business areas and functions. We have learned new business strategy and leadership methods all of which I can apply directly in my daily work. I also served as a class delegate for two consecutive terms, which allowed me to engage actively with the university and improve diplomacy, negotiation and social skills. The MBA has provided a safe haven to take on different roles and responsibilities, get feedback, and step out of my comfort zone. I have learned a lot about myself–about my strengths and weaknesses, about how my actions impact others–all of this forms a stronger, more conscious and empathic me. I can see my growth with every month into the program, both personally and professionally.

What international experiences are on offer?

I have been in one week in Rio de Janeiro (Brazil) and Mumbai /Hyderabad (India) and did a three-day elective seminar in Corporate Entrepreneurship at SDA Bocconi. During the summer break, I participated in a two-week Entrepreneurship and Innovation study tour to Boston where we visited incubators and accelerators like Mass Challenge and Venture Café, MIT MediaLab, Harvard Innovation Lab and other members of the Boston community. Getting such first-hand insight into an incredible eco-system for innovation and entrepreneurship was mind blowing. Next, I will do another elective in Digital Marketing at Rotterdam School of Management and will close the program with a week in Georgetown, USA.

What are your plans for the future?

I seek to gain more international experience – change gives me drive and opens new perspectives. I am targeting a position where I can lead a team and work cross-functional. I seek to be involved in the creation of new business divisions, organizational units or finding new business opportunities. I want to see the impact of my work, build and guide teams. One option is to pursue my career in the luxury, fashion sector. Besides that, the EMBA at ESADE has also broadened my vision to see outside of my current role and sector. The corporate sustainability lecture in the MBA was very engaging and made me curious about exploring potential opportunities in this increasingly important business field.

Read the whole essay:

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