Posts con el tag ‘Executive MBA’

What is the link between water, EMBA and women in Tanzania?

No doubt you will wonder what on earth the connection is between these things. Yet there is one – the 2017 Aquatech Innovation Awards. These awards are strongly committed to sustainability and – as their name suggests – to innovation.

Tecnoturbines, a company founded by Jaime Lledó, a former student of the 2016 EMBA programme, has won one of these top awards. Lledó´s start-up, headed by the former ESADE student and three engineers from Alicante, received the prize in the Transport & Storage category for its picoturbine, an economic and efficient solution which allows for energy generation to monitor installations with difficult access to the electric net. The award was made in Amsterdam on the 30th of October 2017.

The purpose of Lledó’s company is to develop technology that allows one to use water pressure to generate electricity. The secret lies in the installation of micro-turbines in the water distribution network to reduce or take advantage of over-pressures.

Companies that store large quantities of water can use the firm´s products to save resources and thus cut costs. Some of the potential customers of Tecnoturbines are enterprises operating in the irrigation sector, industry, and the distribution of drinking water.

Tecnoturbine´s project will revolutionise its target market. Its pioneering products, solutions and services in the hydraulic industry are precisely what the Aquatech Innovation Awards have been heaping accolades on for years. In this edition of the awards, Tecnoturbines was chosen from among 13 leading companies and projects by a jury of top experts from firms such as Wetsus, Akzo Nobel, Shell, and Stowa.

Water is a scarce, valuable resource that needs to be treated in a socially responsible manner. Innovation plays a key role in achieving this goal. The 2017 edition of the Aquatech awards (which were held in Amsterdam this year), showed their commitment to social and environmental sustainability by donating the registration fees to AMREF Flying Doctors — an NGO. AMREF is currently carrying out a project in Tanzania to: eradicate the practice of female circumcision; provide drinking water for women and children; improve community hygiene and sanitation.

During ESADE´s Executive MBA (EMBA) programme, students come up with projects whether within their companies or as a new line of business/entrepreneurial venture. How are these projects brought to fruition? The last stage of the EMBA programme — the Business

Capstone Project — puts the finishing touches to the plan to create a new business. Experts tutor students and evaluate the project. The projects themselves are chosen by programme participants depending on their track records, backgrounds, and aims. These projects often go beyond the classroom and end up as successful companies. The aim is clear-cut: to provide EMBA participants (who are all professionals with great potential) with the tools to reflect, learn and act in making their dreams come true.

Jaime Lledó is a prime example of the way the EMBA programme helps participants develop their entrepreneurial flair and projects. Tecnoturbines — Lledó´s brainchild while he was at ESADE — has grown to the point where sales have reached the one million Euro mark. The EMBA programme was key in laying the foundations for this success. Furthermore, Lledó and his team are bent on making the firm grow and they are opening up international markets to this end.

These four young professionals are pioneers. Their training, professionalism and determination means the sky is the limit!

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ESADE’s Executive MBA intake sets new records: students from 25 nations, 40% women

Four out of every ten students in the latest intake for ESADE’s monthly-format Executive MBA (EMBA) in English are women. This is ten per cent higher than female participation in this kind of programme worldwide (30.1%), according to the 2017 Executive MBA Council Survey. The survey includes ESADE among the 11 business schools that — as shown in the latest Financial Times ranking — have EMBA programmes in which women make up over 35% of the student body.

The 40 participants in the latest edition of ESADE’s EMBA programme are drawn from 25 countries from around the world. Each speaks an average of four languages and 60% come from abroad. Their academic backgrounds vary, the main ones being: Economics or Business (55%); Engineering (13%); Law and Humanities (13%); Sciences (5%). With regard to the sectors represented by students taking ESADE EMBA programmes, the principal fields are: Energy; Finance and Insurance; Technology and Telecommunications; Consulting; Aeronautics; Health Care; Public Sector. With regard to the functional areas in which students work, Marketing, Sales, Operations, General Management, and Finance are the most strongly represented.

The proportion of female professionals making up ESADE’s intake for the latest edition of the Executive MBA (EMBA) is ten per cent higher than the world average (30.1%) for this kind of programme.The part-time programme is imparted in English on the Barcelona and Madrid campuses and lasts 16 months. Participants have an average of ten years’ professional experience.

ESADE and its commitment to women’s talent

The high percentage of women in ESADE’s EMBA (40%) and in the rest of the School’s programmes (43%) is the result of a firm commitment to gender balance and female leadership. ESADE was the first Spanish business school to join The United Nations’ #HeForShe platform and since 2013, it is an academic partner in Proyecto Promociona para Mujeres en la Alta Dirección [Women for Senior Management Project], an initiative fostered and carried out by Instituto de la Mujer y para la Igualdad de Oportunidades [Institute for Women & Equal Opportunities] and the CEOE [Spanish business organisation]. Almost 400 women have already taken the programme.

Furthermore, ESADE periodically carries out surveys such as the ESADE Gender Monitor and Mujeres con Impacto [Women Who Make a Difference]. Over the last year, the School has supported many projects, such as the publication ‘37 almas en una’ [37-in-1], a collective essay based on the stories of 37 women managers who tell how their personal and professional experiences contribute to female leadership. These and many other initiatives, such as The MBA Women in Business Club, won Joint First Prize in the EJE&CON ‘Gender-Free Talent’ Award, together with the scientist Margarita Salas, the firms PwC and Atrevia, and the magazine Capital Humano [Human Capital]. Eugenia Bieto, ESADE’s Director-General, is the first woman to be appointed President of the CEMS Global Alliance and is one of the few women heading a world-class business school.

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WELCOME CHANGERS

“If you’re here now, imagine where you will be in 15 years.” This was how the Director of ESADE Executive Education welcomed new participants to the Executive MBA (EMBA) in his institutional welcome remarks. “The EMBA is a programme that will transform you and help you learn a lot. But my message is: enjoy it!” said Jordi Brunat . He added: “You are incredibly privileged, so make the most of this experience. Welcome to ESADE – your home.”

“Future”, “progress”, “change”, “challenge”… These were the words used by the new participants in the Barcelona-based weekly EMBA when asked by the programme director, Carlos Royo, what it meant to them to be starting along this new path. Indeed, the EMBA transforms people and opens up new horizons.

“You will change throughout your time at ESADE. The EMBA gives you a new perspective,” explained Alba Cura, a member of the 2018 EMBA graduating class, reminiscing on how she had embarked on this path just one year ago. “Starting now, you will have lots of professional opportunities,” commented Albert Canela, another member of the EMBA class of 2018 and a classmate of Cura’s. “You will enjoy yourselves greatly during this journey,” he added. “The EMBA will shake you up. It is such an impressive experience, and it is sure to unite you. Trust in your classmates. The support of the group is fundamental in this adventure,” declared Cura.

The EMBA is based on three pillars. The first is making decisions from a position of authenticity. “ESADE believes in collaboration as a means of creating great leaders,” explained Royo. The second pillar is internationalisation. During the programme, participants spend time in Europe, Asia and the Americas, getting to know the realities of these societies and becoming leaders with a global business vision. The third and final pillar is entrepreneurship. The EMBA will let you to take charge of your career and make the professional leap you’ve been dreaming of.

What about you? Do you have what it takes to be a changer?

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Pau Virgili demolishes some myths about the digital world

Who said that being active in social networks is the only option? Who said that only young professionals can manage social media accounts?

These are some of the issues dealt with in the ‘Customer Relationship Strategy in the Digital Age’ master class organised as part of the ESADE Continuity Programme on 25/26 September in Barcelona and Madrid, respectively. The masterclass focussed on the transformation of customer behaviour and how marketing should adapt and bypass online communication. It was led by Pau Virgili, an expert on new technologies, management, and marketing who has managed international companies and now works closely with the ESADE Marketing Management Department.

Pau Virgili showed his disagreement with four myths that accompany the technological revolution. To the surprise of many listeners, he questioned: firstly, the need to be in the digital environment; secondly, the belief that being surrounded by young people guarantees success; thirdly, the assertion that everything has changed; and fourthly, the assumption that the old rules no longer apply. By undermining these beliefs, Virgili made the audience pause and reflect (the main objective of this type of session and, in general, the ESADE methodology and philosophy). There is no change, or changers, without reflection, without demystifying, and without questioning whether the newly generalised paradigms are the only valid models.

Pau Virgili emphasised the leading role of the customer over the brand, and how consumption is becoming more rational, encouraged by the observations and criticisms of friends and family, and in which emotional values trump the brand’s own foundational values. Virgili considers that it is essential to study and understand the ‘customer journey’ that occurs both online and offline and whose broad effects permeate the entire organisation. To capture consumers, brands must relate directly and transparently with customers.

Pau Virgili, who was general manager of European marketing at Hewlett-Packard fast moving consumer goods and European marketing director for Plantronics, is an example of the quality of ESADE’s academic team. The contributions of this team and the numerous lecturers who participate in this type of unique session – full of practical cases and based on sharing knowledge while encouraging innovation and critical spirit – reflect the bases on which ESADE is built. An attentive master class audience eagerly followed the discussions in each session.

These master classes are part of the Open Day offered by the ESADE Executive MBA. These events are an ideal opportunity to learn about the university and its programmes before taking the leap and becoming an active agent for change trained at ESADE. Lecturers, alumni, and the programme director are available during Open Days to resolve any doubts and concerns before applying to ESADE. Open Days are also the first opportunity for many students to see how ESADE works, with the plurality of its lecturers and comprehensive innovation. Students can also see for themselves the quality of the academic contents, one of the aspects most valued by students and a subject of intense focus for the entire ESADE team.

Learn more here about the next EMBA informative sessions. We look forward to seeing you there.

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The EMBA premieres on Facebook Live

The EMBA team has added a new communications channel. On 19 July we premiered on Facebook Live with a video featuring Judith Puigbó, associate director of admissions for the Executive MBA. She was accompanied by two participants from the current EMBA monthly format, Naïma Maëlle Zodros and Alexey Kultyshkin.

The video included a relaxed discussion on personal experiences and various aspects of the EMBA. Naïma, from the biotech industry, decided on the EMBA because she wanted a 360º vision of business; while Alexey wanted to complement his previous education with a more comprehensive programme.

 

 

 

 

 

 

Both positively value the diversity of EMBA participants – something that enables mutual enrichment and productive teamwork. Alexey, who had not previously considered being an entrepreneur, felt that starting a business was now an option after his experience at ESADE.

Questions discussed during the interview include the various methodologies used in the programme, its international weeks, time management, and student business plan ideas (one of the most important sections of the EMBA in which participants choose whether to develop their own entrepreneurial idea, or develop a project within the company where they work – called intrapreneurship).

The care and follow-up provided by the ESADE team is another factor that participants value. ESADE enables participants to visit the school, attend classes, and talk with alumni to acquire more information and viewpoints before making a final decision.

During the video, there was also an opportunity to talk about the best personal moments experienced during the EMBA. At the end of the discussion, viewers could participate and ask questions live or later at: emba@esade.edu.

The video already has more than 2000 viewings and can be seen here. It is the first of a series that will be made periodically to bring live EMBA news, experiences, opinions, and advice from participants. See you next time!

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What kind of society are we living in?

This is the question Alberto Gimeno, Professor of the Department of General Management and Strategy at ESADE, asked those attending the Executive MBA Open Day. The event was held in Barcelona on the 28th of May.

During the “Connecting the Dots” Master Class, various answers were suggested, including “The Information Society” and “The Knowledge Society”. Prof. Gimeno argued that neither of these were correct. According to Gimeno, “We live in a data society”.

 

An ever-changing world creates the data that contextualise these changes. Gimeno asked, “What differentiates change now from that which we went through at the beginning of the 21st Century? If we had been told ten years in advance of the changes that would occur before the appearance of Internet, 90% of them would have seemed beyond belief.”

For Gimeno, the advances we have seen are the result of the context. Examples such as Thomas Edison and Henry Ford, or more recently, Steve Jobs and Richard Branson, bear this idea out. If any of them had lived a hundred years earlier or later, they would have made very different contributions to society.

All four are examples of ‘disruptive leaders’ who broke the mould and changed their sectors forever. “Companies in 2030 will demand leaders who break with tradition. We will need to find them and judge their true worth”, said Gimeno.

Open Day — an opportunity to discover the Executive MBA experience
Before the Master Class, Esteve Mogas, Programme Director and Associate Director of the Department of General Management and Strategy, presented the Executive MBA to those attending the event.

Under the title  “A Day for Change”, Mogas explained that the EMBA programme meant betting on change and on one’s professional projection. This was because the programme was transformational in nature and put participants in charge of their careers.

Among other things, Mogas also stressed ESADE’s values as an institution and its performance in the latest rankings (which put the business school among the leaders in the Executive Education field).

Three EMBA alumni spoke of their experience of the programme and how it changed the personal and professional lives of all those who took it.

More information at www.esade.edu/emba

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We welcome the new participants of the Madrid EMBA programme!

The ESADE campus in Madrid received the 2014-15 intake of the first participants in the 2014-2015 Executive MBA (EMBA) programme. On Thursday the 30th of January, a welcoming session was held at which participants got the chance to get acquainted with their future classmates and to receive general information on the programme.

The participants started their first class on Friday the 31st with the course on General Management, given by Prof. Joaquín Cava. The course is part of the first part of the EMBA studies and falls within the ¨Company Setting and Function¨ section of the programme. This section (Company Setting and Function) ends in April. The new edition in the weekly format thus opens with a select group of professionals with excellent prospects and high expectations, swelling the ESADE community.

All those beginning this new stage are to be congratulated on taking a programme that will improve their lives and give their careers a big boost. 

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