Posts con el tag ‘experiences’

Toilet paper in a Marketing Strategy class?

Our monthly Executive MBA participants recently dealt with a case that was somewhat out of the ordinary: that of Renova’s black toilet paper. The activity was the topic of their Marketing Strategy class, involving a case study which would put all their newly-acquired knowledge to the test. At the end of the class, Prof. Andrés Cuneo resolved the case with the group, explaining the final outcome.

ESADE’s EMBA is a 4-phase programme, which focuses on Management Development from all vantage points. The Marketing Strategy module in particular, is carried out in Phase 1 -entitled “Company, Environment & Function”- touches on innovative aspects of management, which are learned, discussed and debated in-depth, offering a current vision of the company and its reality.

During the session in question, the participants reflected on the Renova case and offered their own perspective on the managerial decision-making process behind choices of this kind, and how they affect the success, or otherwise, of business models. To everyone’s surprise, including Professor Cuneo himself, one of the students came bearing gifts: everyone in the class got to take home a roll of black toilet paper!

ESADE EMBA Marketing Strategy

Be a changer, EMBA & Family, EMBA monthly, Enterpreunership | , , , , , , , , , , , , Leave a comment Permalink

Women Leadership Event: supporting female talent!

ESADE’s Executive MBA has broken a new record of which it is very proud: 40% of the participants in the monthly edition of the programme that began last October are women. This figure is quite an achievement, given that women account for more than 35% of EMBA students at only 11 business schools in the world.

Women Leadership Event ESADE

To mark the occasion, ESADE organised the Women Leadership Event, featuring talks on women’s leadership in the business world by outstanding professionals, including Eugenia Bieto, Director General of ESADE.

Women Leadership Event ESADE

ESADE is one of the few business schools worldwide to be led by a woman. Bieto encouraged the women in attendance to believe in themselves, whatever decisions they might make, whether they choose to pursue their career or focus on their personal and family life. In this regard, the ESADE Director General explained that she decided to take time off from her own career when she was 30, but that she was later able to jump back in. According to Bieto, the key to continued professional growth is to never stop learning.

The event continued with an inspiring talk by Isla Ramos, an ESADE EMBA alumna who decided to make a radical career change after becoming Executive Direcr of Lenovo. She chose to pursue other personal projects related to education and transformation processes at organisations.

ESADE-ISLA-RAMOShe event ended with a networking cocktail hour with alumnae from all formats of the Executive MBA programme: weekly, biweekly and monthly. Beatriz Soler, associate director of the programme, reaffirmed ESADE’s commitment to equal opportunity for women and men and the institution’s desire to include male colleagues in its efforts to tackle this challenge.

EMBA & Family, Leadership, Networking | , , , , , , , , , , , , , , , , , , , , , Leave a comment Permalink

Konnichiwa!!

One of the highlights of ESADE’s Executive MBA is the flexibility and ability to personalise your experience. Students can either spend the final phase of the programme focusing on elective subjects to take their career to the next stage, or opt to finish their studies with a touch of global exposure, taking part in a 3-month, full-time exchange programme at an international partner business school.

Student Didac Cristóbal is currently on a 3-month break from his job at Airbus in Hamburg, spending his final immersion trimester at the International University of Japan.

See for yourself what the experience is like through his vlog posts!  Discover the possibilities for yourself!

The Japanese Break - 01 Pilot

The Japanese Break - 02 Getting Installed

The Japanese Break - 03 The First Week

The Japanese Break - 04 Back to Tokyo

 

Experiences during the program, Internationalization | , , , , , , , Leave a comment Permalink

Congratulations to the graduates of the Executive MBA!

Day, 19 January, 2018. ESADE Campus in Barcelona. The time has come.

The day everyone was waiting for has arrived after 16 months of effort and dedication: including visits, experiences, projects and classes. For the participants of the Executive MBA, the graduation ceremony means the completion of a professional and personal transformation that started with a group of strangers and ends with classmates, friends, colleagues, and even partners.

ESADE Executive MBA Graduation - Barcelona, January 2018

Graduation is always an emotional moment – with family and friends accompanying the EMBA participants at the diploma collection ceremony. Carlos Royo, programme director, and ESADE Executive Education director, Jordi Brunat, addressed the attendees to remind them that the end of the programme is just the beginning of a new stage.

Alba Cura, Pau Imaz, Begoña Martínez and Silvia Segalés spoke as student representative to recall the most amusing moments and shared memories, but above all, to reinforce the group feeling that was forged during these 16 months.

Congratulations to all the graduates of the Executive MBA in Barcelona (twentieth year)!

Graduation | , , , , , , , , , Leave a comment Permalink

The challenge of investing in India

“On our EMBA study tour, we visited the Indian school of business. I must say that I was very pleased with the quality of the classes. They were all tailored to give us a general view of India’s current situation regarding foreign investment. After four days of intensive learning, I found myself wondering if I would I invest and how I should do it?

India is a pool of untapped opportunities, however doing business in India is not easy. When selling to the emerging middle class, prices should be affordable – hence low – while still managing high margins. It makes it tough to obtain an acceptable return on investment. I found interesting how the teacher mentioned that for a product to succeed in the Indian market it would have to succeed first at the bottom of the pyramid. Then it should be adapted to higher segments therefore making innovation a key reason for success in India.”

[...]

Read Naïma M. Zodros’ (EMBA ‘16) whole experience in this article

Be a changer, Business Project, Career Opportunities, EMBA monthly, Enterpreunership, Experiences during the program, Field visits, Former students, International weeks, Leadership, Networking | , , , , , , , , , , , , , , Leave a comment Permalink

The importance of believing in your idea: the Bulldog Gin story

“Nobody will believe more in you and your product than you. You have to have a vision of your company and carry it out”, said Anshuman Vohra, founder of Bulldog Gin, at the 2nd session of the ESADE EMBA Update & Connections cycle, held on the 7th of July.
Anshuman Vohra was sure that gin had a lot of market potential and that he would do his utmost to make sure the beverage reached bars and households around the world.

His father made the young Anshuman his first Gin & Tonic. Anshuman loved the taste and years later he was irked when he discovered that nobody asked for gin in bars. By contrast, the shelves of bars brimmed with over twenty brands of vodka. He simply could not understand why customers did not drink gin in bars and restaurants.
After several years of working in a merchant bank, Vohra decided the moment had come to set up his own company. Gin and Tonic was a remarkable drink, it only remained to convince the rest of the world. “My generation saw gin as the spirit of a bygone age. It was vodka that was the ‘in’ drink. ”. He began organising blind tastings of vodka and discovered that people could not distinguish between brands — all vodkas tasted more or less the same. Yet when he asked drinkers what their favourite brand of vodka was, people had very strong views. Everyone had one or two brands that they considered better than all the rest and that they would not change for anything. The key lay in the emotional link consumers had forged with brands. By contrast, gin did have a distinctive taste: each brand’s mixture of ingredients made it unique. If Anshuman could create a great-tasting gin and forge an emotional bond between consumers and the brand, he would score a great hit. He was convinced he could pull it off.

It was then that Vohra began his arduous quest for the perfect product. He spoke with entrepreneurs for hours and was fascinated by their energy. All of them had one thing in common: they were passionate about their ideas and were ready to back them up to the hilt because they were utterly convinced that they would work. After an endless search, he finally found a London distillery that was capable of creating the gin of his dreams but that was not to be found in the market — a perfect combination of cereals, cardamon and spices.

At last in 2006, what had started as an idea at last became a product. He had managed to create a gin for the new world, breaking down the barriers of those who saw gin as ‘old-fashioned’ and a tipple for their grandparents. Vohra knew that not everyone would like Bulldog Gin but those that did would become true fans.
“The best idea in the world is worthless if it is carried out badly”, concluded Anshuman Vohra at the end of the session. The talk was part of the EMBA Update & Connections cycle, which provides valuable lessons for today’s business on key subjects and gives all Executive MBA cohorts the chance to pool their experience.

Barcelona Campus, Be a changer, Enterpreunership, Invited speakers, Masterclass | , , , , , , Leave a comment Permalink

A unique experience for Latin American executives

Discover the stories of Ignacio and Santiago (Argentina), María Luisa (Colombia) and Santiago (Peru) regarding the professional and personal changes that the programme made to their lives. They are all executives who decided to take their careers to the next level and came to Spain to undertake the ESADE Executive MBA.

Be a changer, Career Opportunities, Former students, Manager Development | , , Leave a comment Permalink

International changes seen from a GoPro

Do you want to see what EMBA participants’ experience at first hand?  Watch GoPro videos of the exchanges.

RIO DE JANEIRO

ESADE Executive MBA - international week Rio de Janeiro

 

 

 

 

 

 

WASHINGTON D.C.

ESADE Executive MBA - international week Washington

 

 

 

 

 

 

 

PARÍS

ESADE Executive MBA - international week París

 

 

 

 

 

 

 

The international exchange offered as part of the Executive MBA gives participants an unrivalled opportunity to develop their careers and to become leaders with global business vision, and to learn about the diversity of cultures and business models.

With this aim in mind, the programme includes three training exchanges, each lasting a week, at some of the best business schools in Europe, Asia, and America.

ESADE Executive MBA: semanas internacionales

Experiences during the program, Field visits, International weeks, Internationalization | , , , Leave a comment Permalink

What kind of society are we living in?

This is the question Alberto Gimeno, Professor of the Department of General Management and Strategy at ESADE, asked those attending the Executive MBA Open Day. The event was held in Barcelona on the 28th of May.

During the “Connecting the Dots” Master Class, various answers were suggested, including “The Information Society” and “The Knowledge Society”. Prof. Gimeno argued that neither of these were correct. According to Gimeno, “We live in a data society”.

 

An ever-changing world creates the data that contextualise these changes. Gimeno asked, “What differentiates change now from that which we went through at the beginning of the 21st Century? If we had been told ten years in advance of the changes that would occur before the appearance of Internet, 90% of them would have seemed beyond belief.”

For Gimeno, the advances we have seen are the result of the context. Examples such as Thomas Edison and Henry Ford, or more recently, Steve Jobs and Richard Branson, bear this idea out. If any of them had lived a hundred years earlier or later, they would have made very different contributions to society.

All four are examples of ‘disruptive leaders’ who broke the mould and changed their sectors forever. “Companies in 2030 will demand leaders who break with tradition. We will need to find them and judge their true worth”, said Gimeno.

Open Day — an opportunity to discover the Executive MBA experience
Before the Master Class, Esteve Mogas, Programme Director and Associate Director of the Department of General Management and Strategy, presented the Executive MBA to those attending the event.

Under the title  “A Day for Change”, Mogas explained that the EMBA programme meant betting on change and on one’s professional projection. This was because the programme was transformational in nature and put participants in charge of their careers.

Among other things, Mogas also stressed ESADE’s values as an institution and its performance in the latest rankings (which put the business school among the leaders in the Executive Education field).

Three EMBA alumni spoke of their experience of the programme and how it changed the personal and professional lives of all those who took it.

More information at www.esade.edu/emba

Barcelona Campus, Former students, Masterclass, Open Day | , , , , , , Leave a comment Permalink

¨What, only two months?”

Yes indeed, the quickening pace of the programme over the last few weeks makes it seem like ages since we began it. Yet a look at the calendar reveals the shocking truth, it all began just two months ago! It is hard to believe.

We feel we are building something that will underpin our knowledge. At the same time, we are enjoying the truths that emerge as if by magic from each Master Class. These truths span everything from leadership and geo-politics to entrepreneurship, complex supply chains, and common-sense marketing. This was all inter-linked to form an intrinsic part of our business judgment.

At the same time, we were also engaged in ‘de-construction’, learning to ‘unlearn’ and reverse engineer pre-established concepts to create a 360-degree approach to reasoning that was linked to one’s emotions. Our quest revealed the nature of the unknown.

Investment in knowledge pays the best interest” (Abraham Lincoln)

Jordi J. Lorente, EMBA 2015

Barcelona Campus, EMBA biweekly, EMBA monthly, EMBA weekly, Enterpreunership, Innovation, International weeks, Madrid Campus, Networking, Teamwork | , , , , , , , Leave a comment Permalink