Posts con el tag ‘Madrid’

2016 Best EMBAs: Paula Lafora

Published in Poets and Quants on Sunday 12nd June 2016 by Jeff Schmitt 

“The ESADE EMBA taught me to think differently. It gave me the ability to focus on what’s important, plus the ability to look further, from a different point of view. It also taught me to make decisions with limited information. Instead of being afraid of that, I have learned how to make the most of it and optimise it.”

Paula Lafora Ornosa

Executive MBA
ESADE Business School

Age: 33

Location: Madrid, Spain

 

Undergraduate School and Degree: Business and Administration at Universidad Complutense de Madrid

Where are you currently working? Horizontal Project Manager in Customer Management at Iberia Airlines

Extracurricular Activities, Community Work and Leadership Roles: Member of Yaakar Africa, an NGO that develops various projects in Senegal, helping people who have nothing to develop their own businesses, such as farming, selling marmalade and juice, sewing, and dressmaking. The organisation provides these communities with medical materials and school supplies, and it also opens internet centres in rural communities. In addition, it helps people who wish to continue their studies by providing scholarships so that they can graduate.

Active participation in Foro Generación del 78, an association that provides a venue for young professionals and entrepreneurs to meet with political, social, and business leaders and to learn from their experience and knowledge.

Specific collaborations with Exodus Rescue and Care, an association founded in March 2015 that aims to promote and defend the rights of every person — especially children — considered to be a refugee.

Member of “Living Water”I am a soprano singer in this amazing gospel choir, which performs many charity concerts to support various causes.

Which academic or extracurricular achievement are you most proud of during business school? In the ninth month of the EMBA, my company offered me a promotion and I joined the new Customer Management unit as Horizontal Project Manager. This position allows me to apply some of the knowledge and experiences I acquired in the ESADE EMBA.

What achievement are you most proud of in your professional career? I am very proud of being part of my company’s transformation plan: Iberia’s Plan de Futuro. I joined the project at the beginning, in April 2013. In 2012, the company had reported a significant loss.

The transformation plan aimed to introduce permanent structural change across all areas of the business in order to stem losses and return the airline to profitability, which happened in 2014. Iberia’sPlan de Futuro was led by our CEO, Luis Gallego, and our CFO, Javier Sánchez Prieto. The plan was coordinated by Strategic Management. As I said before, I joined it at the outset, so I had the opportunity to be involved in defining the plan. The Plan de Futuro was structured with 32 initiatives spread throughout the organisation and was driven by “change engines” (directors who were able to look beyond the day-to-day work in order to draw up a medium-term strategy). I was responsible for follow-up, monitoring and challenges in the transformation process in the sales, handling and internal communication areas.

The entire organisation worked very hard, and we are still working hard to consolidate our good results and achieve sustainable growth. Thanks to Plan de Futuro, we lay the foundation for the launch.

Favorite MBA Courses? Advanced Marketing Management, Corporate Finance, Corporate Responsibility, Economics and Geopolitics, as well as the learning experience in India.

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Read the whole essay: http://poetsandquantsforexecs.com/2016/06/12/2016-best-embas-paula-lafora-ornosa-esade/

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A celebration of talent at the Graduation Ceremony for the 14th Executive MBA in Madrid

The venue —  Casa de América — was decked out for the graduation ceremony for the 14th ESADE Executive MBA programme in Madrid, held on the 3rd of June 2016. The event was a sea of smiling faces and fond embraces as the graduands celebrated their success.

Student delegates Jorge Munir and Myriam Ramos stressed that the sixteen-month programme had been an intense learning experience at both the personal and professional levels. They thanked each of their fellow students and teachers with a few well-chosen words. They also expressed their deep gratitude to graduands’ families, saying “We wish to share our success with our families because they also helped to make it possible”.

After congratulating the students, Michele Quintano, Director of the programme in Madrid, moved on to awarding the diplomas — the high point of any graduation ceremony during which each graduand is warmly applauded and cheered by the congregation.

The keynote speaker at the graduation ceremony for the 14th Executive MBA programme in Madrid was Daniel Carreño, President and CEO of General Electric in Spain and Portugal. Carreño’s speech focused on the way digitalisation is transforming the industrial world. In his words, “We are not living in an Age of Changes but rather seeing the dawn of a New Age”. He also noted that in today’s industrial setting, one needs to be flexible and to bear in mind that talent is one of the keys to success.

The crowning moment of this very special day was a musical performance and commemorative video, in which the graduands thanked ESADE faculty for their unwavering support during the whole adventure in education. Michele Quintano was given a T-shirt by the new ESADE Alumni as a token of their gratitude. Michele reciprocated by donning the garment in a thrice.

It only remains for us to wish this year’s crop of talented graduates of the Executive MBA programme in Madrid every success in their careers. Here we cite the words of the Director of ESADE Madrid, Enrique Verdeguer: “The real path begins now. We hope to share it with you”.

Congratulations!

To see the photos of the Graduation Ceremony, click here

The video of the event can be watched by clicking here

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My first days on the EMBA programme

“The brave souls who had signed up for the Madrid EMBA course began their adventure on the 28th of January. They were drawn from different backgrounds, and had different experience and expectations. However, they all had one thing in common: to make the most of the programme, whose purpose is to get the most out of its participants.

After the presentations and the first sessions with Prof. Sepúlveda in which we covered business strategy themes, we began to work as a group. This was the first stage in making the transition from group to team, once we had decided on common aims.

The following week involved preparation of some cases for class discussion in sessions to be held over the next weekend. Once again, Prof. Sepúlveda was our teacher. This was the first time we have come across the case study method. It was a new way of acquiring knowledge through an exchange of impressions and views. Speaking for myself, I think it is an ideal method for pooling the knowledge that we have acquired through our careers to date. The teacher acted like the conductor of an orchestra, guiding the group towards the case goal, which in general was to adopt a form of critical, constructive thinking on a given set of business problems rather than to come up with hard-and-fast answers.

The EMBA programme, participants and team are all very promising and the students have high expectations.

We have begun a quest for theoretical and practical knowledge but above all, it is a quest to know ourselves better, to face our fears and to venture as far from our ‘comfort zones’ as time and our limitations allow.

The ESADE EMBA programme helps us become responsible managers who are able to come up with answers. I like to think that these answers will not only be the right ones but will also be in accordance with values that allow the companies in which we work to grow. These values must also permit substantial improvements to the setting in which companies do business and benefit stakeholders, who include staff, suppliers, customers and shareholders. Tomorrow’s managers must take decisions that take these things into account. They need to convey the idea that while the company might have done better or worse without them, nobody else could have created a more competitive, transparent and collaborative way of working.

I hope to make these principles my own and to put them into daily practice with every decision — big or small — that I take.

If anyone needs a hand, you can call on any of us any Friday or Saturday, come rain or shine, in ESADE MADRID.

Best wishes and good luck!”

Written by Jesús Martínez Gil, participant of the 2016 Madrid EMBA programme

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The 2016 EMBA programme starts in Madrid

The inaugural session of the new edition of the weekly format of the Executive MBA (EMBA) programme began on the 29th of January. On their first day at ESADE, the EMBA freshers who had entrusted the School with their training over the next 16 months, were very enthusiastic about starting this new stage in their personal and professional development.

The venue for the inauguration was the ESADE building in Madrid. The participants met Michele Quintano, the Programme Director, and some of the faculty who will teach them. The participants also got the chance to share their backgrounds and aims with their fellow students.

After this promising beginning, we wish tomorrow’s senior managers a highly enriching and successful EMBA programme. We wish you luck!

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2nd International Stay in Paris

EMBA participants of the fortnightly format of the programme in Barcelona and of the weekly format in Madrid took an intensive module at HEC, Paris. The institution was founded in Paris in 1881 and is one of the world’s top business schools.

Over four days, we delved into “Organisations Transformation & Change Management” in Europe, reviewing business models that ranged from the traditional to the highly disruptive, and covered sectors as diverse as Industry, Technology, Cosmetics and Luxury Goods.

In addition, the sessions were enriched by speakers from L’Oréal, Microsoft, Amazon, etc., who gave their personal visions and specific examples of the real-life applications of various business models.

The only source of knowledge is experience” (Albert Einstein)

Jordi J. Lorente, EMBA Candidate 2015-2016

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International Week in Beijing [Peking]

After an intense, emotionally-charged week of learning, the participants of the 2015 Madrid weekly EMBA programme and the Barcelona fortnightly programme have finally come to the end of their unforgettable trip to the Guanghua School of Management (Beijing).

The experience in cultural immersion helped us learn about 21st-Century China from various standpoints — economic, political, how business is done, socialisation (‘guanchi’) and so on. We also looked at China from a more local perspective, studying growth factors and how China is adapting to rapid changes and above all, discovering how it can grow sustainably in a concerted, global fashion.

Visits to Audi, China Minsheng Banking Corp., and Baidu (known as ‘The Chinese Google’) gave us a more specific view of the country’s business fabric since it gave insights into very different spheres (car-making, commercial banking, and ICT services). These companies shared with us their achievements, projects and some of their plans and strategies for achieving future growth.

Last but not least, to round off the various lectures we were given during the week, we heard the testimony of successful entrepreneurs who told us about their start-ups. They also shared knowledge on the hurdles they had encountered on the way and what they had learnt in the process. The entrepreneurs also gave us advice on the entrepreneurial approaches that worked best in China.

The only source of knowledge is Experience” (Albert Einstein)

Jordi J. Lorente – EMBA 2015 Candidate

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Organisational and professional development. The Madrid EMBA experience-based learning programme

The Madrid EMBA 1 group held the Outdoor Training part of the programme from the 12th to the 15th of March at Aldea Santillana. The training focuses on developing leadership skills. Faculty members Jaap Boonstra, Francisco Loscos and their team of helpers ensured full group immersion in the activities.

¨The Outdoor Training changed my view of the world”.

¨I have learnt a great deal in the professional field but this made a difference to me as a person. It was one of those experiences that changes you forever¨.

¨From Friday onwards, classes will be very different because none of us are the same people we were before the Outdoor Training. We are now truly a team after this transforming experience¨.

¨The whole experience wildly exceeded my expectations¨.

“Our coach guided us in an absorbing way throughout the various activities and showed us how to break the bounds that had confined us in our professional lives hitherto¨.

“It was an emotion-packed experience¨.

 

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ESADE Madrid Executive MBA programme. A session with Javier Solana, President of ESADE Geo

The participants of the ESADE Madrid Executive MBA (EMBA) programme attended an enthralling session on global geo-politics and economics given by Javier Solana, President of ESADE Geo. The event took place on Thursday 6th of March.

The main subject of discussion was the crisis in The Ukraine — something that was then a burning subject of debate. The talk covered the background to the crisis, its consequences for the world and expectations of how it would develop.

¨Both the content and delivery were superb and had the audience spellbound. Solana shared interesting historical moments with the audience and clarified the issues¨.

A wonderful talk, it was a privilege to hear Solana speak.

EMBA participants

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We welcome the new participants of the Madrid EMBA programme!

The ESADE campus in Madrid received the 2014-15 intake of the first participants in the 2014-2015 Executive MBA (EMBA) programme. On Thursday the 30th of January, a welcoming session was held at which participants got the chance to get acquainted with their future classmates and to receive general information on the programme.

The participants started their first class on Friday the 31st with the course on General Management, given by Prof. Joaquín Cava. The course is part of the first part of the EMBA studies and falls within the ¨Company Setting and Function¨ section of the programme. This section (Company Setting and Function) ends in April. The new edition in the weekly format thus opens with a select group of professionals with excellent prospects and high expectations, swelling the ESADE community.

All those beginning this new stage are to be congratulated on taking a programme that will improve their lives and give their careers a big boost. 

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NETWORKING SESSION BETWEEN EMBA BARCELONA AND MADRID

Most people would not rate attending a gathering at ESADE´s Sant Cugat campus as the best way to spend a Saturday afternoon. Yet they would have been wrong in the case of this Saturday gathering of EMBA students from ESADE Madrid and Barcelona. I for one was glad I went.

I was lucky enough to see ¨Building and Bringing Down Human Towers¨ (‘human towers’ are built by people balancing on the shoulders of others to reach a height of two dozen feet or more).

It just went to show that where there is a will, there is a way. When one tells people why a project is important, every one rallies round. ¨There is a lot we can learn from those who build human towers.

After a much-needed coffee break, we plunged into the session titled ‘Atmosphere Management’.

I guessed that it must be about managers creating a work atmosphere in which people are willing to give their all.

In fact it was this and a great deal more.

It proved to be one of the most enriching classroom debates I have heard. The participants made me ask myself many questions and greatly enriched my knowledge. It made me realise something that we should all be aware of, namely: ¨Knowledge stems from the class, it does not lie with the teacher¨.

You should know that the future of entrepreneurship lies in your hands. Tell stories through transmedia and with drivers who spur engagement.

I am deeply grateful for such an awesome Saturday afternoon.

Norbert Monfort

Academic Associate, Human Resources Department

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