Posts con el tag ‘marketing’

EdTech: This Marketing Expert Used Her ESADE EMBA To Change Managerial E-Learning

Published in Business Because on Wednesday 6th July 2016 by Christian Robinson.

Former BBDO PR Manager Irene Rocha attained a holistic outlook at ESADE, which she then used to grow an e-learning start-up.

Having worked for 10 years in Madrid, Irene Rocha knew that an Executive MBA (EMBA) was the next step she had to take in her professional career. Though she wasn’t unaccomplished by any measure.

Irene was, by the time she started her EMBA at ESADE Business School in Madrid, already an experienced PR manager at BBDO, the advertising agency that supposedly inspired AMC’s Mad Men. During her studies, she consistently applied her comprehensive learning to her role at Gamelearn, the world’s leading game-based e-learning platform.

Now, Irene is going it alone, implementing her highly-developed business skills and assiduous work ethic to her own PR, Marketing and Communications company. And she has big plans for the future.

Why did you decide to pursue an EMBA at ESADE?

I wanted to do two things, the first being to pursue future managerial roles in sales and marketing within the consumer goods industry.

Step two of my career path was to leverage the knowledge and experience I would gain from my EMBA to start my own communication and marketing consultancy with a global management perspective.

I chose ESADE because they provided a learning model predicated on collaboration and participation, as well as a very well-sorted and cohesive international program, which is crucial in a globalized world.

Which tracks or specializations did you choose and why?

For the first 12 months of the EMBA we study the core content, but in the final four months we’re able to choose from a range of tracks.

I focused on Marketing and Communication, since this was already my area of interest and expertise, and believed I could benefit from the more specialized network.


Read the whole essay:

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Family Day

Those of us taking the 2015 fortnightly EMBA programme attended Family Day this weekend. During the event, a member of each student’s family could attend a lecture similar to those given during the programme. This let family members experience ESADE teaching methods (case studies, ‘learning by doing’ and so on) for themselves.

During Family Day, we EMBA students were in our usual classroom, following the programme while family members were sampling new knowledge and learning (which on this occasion was Marketing-based and involved classwork and discussion of real cases).

We swapped impressions of this initiative and got the chance to meet other participants’ family during the break and the cocktails served after the classes. Here, one should note that family support is vital for students taking this intensive programme. We are immensely grateful to families for their support and everlasting patience.

Jordi J. Lorente – EMBA 2015-16 Candidate

Barcelona Campus, EMBA & Family, EMBA biweekly, EMBA monthly, EMBA weekly, Family Day | , , , , , , , , , Leave a comment Permalink

¨What, only two months?”

Yes indeed, the quickening pace of the programme over the last few weeks makes it seem like ages since we began it. Yet a look at the calendar reveals the shocking truth, it all began just two months ago! It is hard to believe.

We feel we are building something that will underpin our knowledge. At the same time, we are enjoying the truths that emerge as if by magic from each Master Class. These truths span everything from leadership and geo-politics to entrepreneurship, complex supply chains, and common-sense marketing. This was all inter-linked to form an intrinsic part of our business judgment.

At the same time, we were also engaged in ‘de-construction’, learning to ‘unlearn’ and reverse engineer pre-established concepts to create a 360-degree approach to reasoning that was linked to one’s emotions. Our quest revealed the nature of the unknown.

Investment in knowledge pays the best interest” (Abraham Lincoln)

Jordi J. Lorente, EMBA 2015

Barcelona Campus, EMBA biweekly, EMBA monthly, EMBA weekly, Enterpreunership, Innovation, International weeks, Madrid Campus, Networking, Teamwork | , , , , , , , Leave a comment Permalink