Posts con el tag ‘monthly EMBA’

Toilet paper in a Marketing Strategy class?

Our monthly Executive MBA participants recently dealt with a case that was somewhat out of the ordinary: that of Renova’s black toilet paper. The activity was the topic of their Marketing Strategy class, involving a case study which would put all their newly-acquired knowledge to the test. At the end of the class, Prof. Andrés Cuneo resolved the case with the group, explaining the final outcome.

ESADE’s EMBA is a 4-phase programme, which focuses on Management Development from all vantage points. The Marketing Strategy module in particular, is carried out in Phase 1 -entitled “Company, Environment & Function”- touches on innovative aspects of management, which are learned, discussed and debated in-depth, offering a current vision of the company and its reality.

During the session in question, the participants reflected on the Renova case and offered their own perspective on the managerial decision-making process behind choices of this kind, and how they affect the success, or otherwise, of business models. To everyone’s surprise, including Professor Cuneo himself, one of the students came bearing gifts: everyone in the class got to take home a roll of black toilet paper!

ESADE EMBA Marketing Strategy

Be a changer, EMBA & Family, EMBA monthly, Enterpreunership | , , , , , , , , , , , , Leave a comment Permalink

When organisational change requires a cultural change

Naïma M. Zodros and her classmates in ESADE’s Executive MBA just returned from an international week in Brazil, one of three trips abroad that will take place during the monthly programme format.

Zodros described a highly practical experience in Brazil, where the EMBA participants discovered the peculiarities of the country’s economy. She noted that multinational companies like Wal-Mart and Lenovo – wrongly assuming that the strategies they used in their home countries would also work in Brazil – have failed in their attempts to enter this new market.

When implementing business systems and procedures in another country, you must also make a cultural change. This is something of a revolution, in which, according to Zodros, women executives can play a leading role due to their management style. Thanks to – or because of – their efforts to reach heights until recently reserved exclusively for men, women have developed a unique entrepreneurial spirit. Zodros trusts that this sort of female leadership will inspire other women to pursue their goals and seize new opportunities in order to achieve their aims in any area.

Naïma M. Zodros (EMBA ‘16) shares her experience in this article

Be a changer, EMBA monthly, Experiences during the program, Field visits, Innovation, International weeks, Internationalization, Leadership, Networking | , , , , , , , , , , , Leave a comment Permalink