After an intense, emotionally-charged week of learning, the participants of the 2015 Madrid weekly EMBA programme and the Barcelona fortnightly programme have finally come to the end of their unforgettable trip to the Guanghua School of Management (Beijing).
The experience in cultural immersion helped us learn about 21st-Century China from various standpoints — economic, political, how business is done, socialisation (‘guanchi’) and so on. We also looked at China from a more local perspective, studying growth factors and how China is adapting to rapid changes and above all, discovering how it can grow sustainably in a concerted, global fashion.
Visits to Audi, China Minsheng Banking Corp., and Baidu (known as ‘The Chinese Google’) gave us a more specific view of the country’s business fabric since it gave insights into very different spheres (car-making, commercial banking, and ICT services). These companies shared with us their achievements, projects and some of their plans and strategies for achieving future growth.
Last but not least, to round off the various lectures we were given during the week, we heard the testimony of successful entrepreneurs who told us about their start-ups. They also shared knowledge on the hurdles they had encountered on the way and what they had learnt in the process. The entrepreneurs also gave us advice on the entrepreneurial approaches that worked best in China.
Jordi J. Lorente – EMBA 2015 Candidate