Posts con el tag ‘transformation’

Toilet paper in a Marketing Strategy class?

Our monthly Executive MBA participants recently dealt with a case that was somewhat out of the ordinary: that of Renova’s black toilet paper. The activity was the topic of their Marketing Strategy class, involving a case study which would put all their newly-acquired knowledge to the test. At the end of the class, Prof. Andrés Cuneo resolved the case with the group, explaining the final outcome.

ESADE’s EMBA is a 4-phase programme, which focuses on Management Development from all vantage points. The Marketing Strategy module in particular, is carried out in Phase 1 -entitled “Company, Environment & Function”- touches on innovative aspects of management, which are learned, discussed and debated in-depth, offering a current vision of the company and its reality.

During the session in question, the participants reflected on the Renova case and offered their own perspective on the managerial decision-making process behind choices of this kind, and how they affect the success, or otherwise, of business models. To everyone’s surprise, including Professor Cuneo himself, one of the students came bearing gifts: everyone in the class got to take home a roll of black toilet paper!

ESADE EMBA Marketing Strategy

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Women Leadership Event: supporting female talent!

ESADE’s Executive MBA has broken a new record of which it is very proud: 40% of the participants in the monthly edition of the programme that began last October are women. This figure is quite an achievement, given that women account for more than 35% of EMBA students at only 11 business schools in the world.

Women Leadership Event ESADE

To mark the occasion, ESADE organised the Women Leadership Event, featuring talks on women’s leadership in the business world by outstanding professionals, including Eugenia Bieto, Director General of ESADE.

Women Leadership Event ESADE

ESADE is one of the few business schools worldwide to be led by a woman. Bieto encouraged the women in attendance to believe in themselves, whatever decisions they might make, whether they choose to pursue their career or focus on their personal and family life. In this regard, the ESADE Director General explained that she decided to take time off from her own career when she was 30, but that she was later able to jump back in. According to Bieto, the key to continued professional growth is to never stop learning.

The event continued with an inspiring talk by Isla Ramos, an ESADE EMBA alumna who decided to make a radical career change after becoming Executive Direcr of Lenovo. She chose to pursue other personal projects related to education and transformation processes at organisations.

ESADE-ISLA-RAMOShe event ended with a networking cocktail hour with alumnae from all formats of the Executive MBA programme: weekly, biweekly and monthly. Beatriz Soler, associate director of the programme, reaffirmed ESADE’s commitment to equal opportunity for women and men and the institution’s desire to include male colleagues in its efforts to tackle this challenge.

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#beachanger: How the EMBA Transforms You Professionally and Personally

A turning point. A challenge. Leaving your comfort zone. A push towards a dream. Trust. Passion. Finding your place.

What do these concepts – which attract us as much as they scare some of us – have in common? Change. They all arise from a change, a decision, a transformative act that opens up paths that you had never before imagined. New experiences that, once you’ve had them, you are very grateful for.

And you know what? These are the responses that our EMBA students gave when we asked them what ESADE’s Executive MBA meant to them. These are the opinions of our changers. But now it’s time for others to form part of this transformation, which begins in one person and expands throughout the community.

Watch the EMBA’s testimonial video (in Spanish) here

What is #beachanger?

Our changers talk about drivers of change, personal development, catalysts, and how the EMBA has given them the personal and educational tools they needed to cope with changes in their careers that many of them had dreamed of but didn’t know how to bring to life. The professionals who take the EMBA acquire a renewed sense of security and confidence as a result of gaining new knowledge and sharing business ideas and experiences with their peers and professors.

For these professionals, the EMBA is a holistic change that affects them and their companies. And the companies, in turn, value and cultivate the participants’ new capabilities. That’s how you create a cycle of positive feedback and growth that benefits both parties.

Many people simply see change, but not our EMBA students. They want to be change. And they are. They are changers who, from day one, want to be involved in transformations that they believe in and are passionate about.

And slowly but surely, that passion makes them feel more and more unstoppable. A passion that many of them say is the most effective and accurate way to find one’s way in business and in life.

Barcelona Campus, Be a changer, Career Opportunities, EMBA & Family, EMBA biweekly, EMBA monthly, EMBA weekly, Experiences during the program, Former students, Teamwork | , , , , , , , , Leave a comment Permalink

Barcelona EMBA students make their first international stay at HEC

Participants of the weekly format EMBA programme in Barcelona made their first international stay in the programme at the end of January. The students (who began this edition of the EMBA programme last September) travelled to the HEC business school in Paris and during their stay, which was themed as “Organisations, Transformation and Change Management”. The stay focused on corporate strategy, value and business.

The students found this first International Week at HEC extremely useful and interesting. Participants were able to combine work, networking and socialisation with classmates and faculty.

ESADE’s Executive MBA includes three training stays at some of the best business schools in Europe, Asia and America. During these stays, programme participants get to discover at first-hand how a country and its companies work. In the process, they get a broad vision of the global economy from their on-the-spot experiences. Students also get the chance to visit major companies in the country being visited, meet top executives and identify business opportunities and the scope for collaboration in the host country.

The next international stays for students of the weekly format of the Barcelona EMBA programme will be at Antai (China) or ISB (India), themed as “Growth & Development in Emerging Markets”, and at Georgetown University (The United States), where they will go on the last international week, whose theme is “Leading in Global Organizations”.

If you want to see more photos of our students’ stay at HEC Paris, click here.

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2nd International Stay in Paris

EMBA participants of the fortnightly format of the programme in Barcelona and of the weekly format in Madrid took an intensive module at HEC, Paris. The institution was founded in Paris in 1881 and is one of the world’s top business schools.

Over four days, we delved into “Organisations Transformation & Change Management” in Europe, reviewing business models that ranged from the traditional to the highly disruptive, and covered sectors as diverse as Industry, Technology, Cosmetics and Luxury Goods.

In addition, the sessions were enriched by speakers from L’Oréal, Microsoft, Amazon, etc., who gave their personal visions and specific examples of the real-life applications of various business models.

The only source of knowledge is experience” (Albert Einstein)

Jordi J. Lorente, EMBA Candidate 2015-2016

Barcelona Campus, EMBA biweekly, EMBA weekly, Experiences during the program, Field visits, International weeks, Madrid Campus, Networking, Teamwork | , , , , , , , , , , , Leave a comment Permalink